What are the responsibilities and job description for the Coordinator, Marketing Operations position at Asia Society?
Asia Society is hiring a Marketing Operations Coordinator to build and run our email programs, automated customer journeys, and advertising/social media campaigns. The ideal candidate will be a detail-oriented and technically skilled marketing professional with excellent critical thinking and communication skills who is comfortable managing the entire lifecycle of a campaign, from creative development to execution, measurement, and optimization.
In this role, you will work across teams to build Asia Society's email program and manage our marketing automation platform. You will also work closely with the CRM team to design and deliver a modern marketing architecture that securely integrates data across CRM, email, web, and advertising platforms to provide a unified experience to our members
.
RESPONSIBILITIE
S:• Manage operations of email programs, automated customer journeys, and advertising/social media campaig
ns• Design and implement emails, journeys, automation, and personalized content that improves the customer experience from acquisition to conversion to retentio
n.• Oversee our internal Email Calendar and Email Performance Dashboar
d.• Create a testing infrastructure to identify ways to improve email and marketing RO
I.• Ensure data integrity and cleanliness within Salesforce Marketing Clo
ud• Implement marketing automation processes to streamline workflows and improve efficienc
y.• Collaborate with cross-functional teams to integrate marketing data with business system
s.
QUALIFICATIO
NS:• Bachelor's Degree with 2-3 years of experience developing email marketing campaigns, customer journeys, and lifecycle marketing progr
ams• Proven experience with Salesforce Marketing Cloud or a similar marketing automation system such as Braze, HubSpot, Marketo, Eloqua, e
tc.• Strong understanding of marketing concepts and best practi
ces• Ability to interpret business needs and lead projects to completion, including tech integrations, project management, and report
ing• Experience manipulating data to execute, analyze, and optimize marketing progr
ams• Knowledge of integration design for data flows between syst
ems• Basic familiarity with HTML/
CSS• Excellent writing and communication ski
lls• Preferred Skil
ls:o Experience with SQL and AMPscr
ipto Knowledge of HTML and CSS for email template customizat
iono Knowledge of data platforms such as AWS, GCP, and Az
ureo Certifications with Salesforce and related platforms (e.g. Marketing Cloud Consultant/Administrator, Braze Certified Professional, etc.) are a p
lus
ABOUT ASIA SOCI
ETY:Asia Society, founded by John D. Rockefeller the 3rd in 1956, is a global nonprofit dedicated to identifying future pathways for Asia and the world which enhance peace, prosperity, freedom, equality, and sustainability. Headquartered in New York City, with 15 centers located in Asia, Europe, and the U.S., Asia Society has a dynamic and impressive board of trustees of more than 70 international leaders representing thought leadership in policy, the arts, education as well as in governance and philanthr
opy.
Asia Society is committed to creating a diverse, inclusive, and empowering workplace. We believe that engaging staff, interns, and volunteers with diverse backgrounds enables us to better realize our mission of navigating shared fut
ures.
Asia Society offers a generous benefits package including health, dental, and vision coverage, a 403(b)-retirement plan, numerous paid holidays, tuition reimbursement, self-development hours, and more. Please visit asiasociety.org/about/careers and click on “Employee Benefits” to view our full benefits summary. Benefit package highl
ights:
• An HRA plan (fully funded by Asia Society) supplements our medical plan and covers the full annual dedu
ctible.• After 1 year of service (1,000 hours), Asia Society contributes 6% of gross earnings to an eligible employee’s 403(b) account, regardless of whether the employee makes their own contrib
utions.• Asia Society offers Self-Development time off, including Self-Development Summer Fridays between July 4th and Lab
or Day.
HOW T
O APPLY:To be considered for this role, all interested applicants must submit a completed application when applying
online.
A completed application must
include:• Res
ume or CV• Cov
er letter• Salary req
uirements• Links to relevant work (
Optional)• Subject line: Coordinator, Marketing O
perations
Only those candidates considered for an interview will be contacted. Please regard your submission as received unless your email is bou
nced back.Asia Society is an Equal Opportunity Employer who values diversity, equity, inclusion, belonging and accessibility in the workplace. Women and persons of color are strongly encouraged