What are the responsibilities and job description for the Marketing Platform Manager position at Associated Bank - Corp?
At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.
We invite you to view the opportunity below.With expertise in the Multi-Channel Marketing Platform (MCCM platform), work with a variety of functional teams to design, scope and implement multi-channel marketing campaigns to support business goals. Focus on leveraging Acoustic marketing tools to use data to create consistent campaigns across email, web, SMS, social, and more to improve customer engagement, optimize campaigns, manage assets, and increase customer loyalty. To fully leverage all capabilities of the MCCM system and meet Marketing business goals, this position will play the role of system administrator, business analyst, technical implementation lead, and multi-channel marketing strategist. Must be highly organized and detail-oriented, with an understanding of all system capabilities to assist in creating roadmaps for future releases, solving for current limitations, and contributing to overall digital marketing strategy. Develop strong relationships and communicating across a wide range of constituents, including business/functional unit leaders, Operations/IT, Legal/Compliance and other Marketing support functions.
This person will also:
Support technology integrations, process workflows, and email trigger/journey creation to launch new programs, ensure data quality, and enable personalization at scale.
Strong understanding of data integrations and technical capabilities to recommend improvements to marketing processes and launch of new initiatives.
Develop and monitor project plans for the implementation of enhancements that includes functional requirements, resources needed, user acceptance testing, and overseeing the execution of the plan to ensure timely delivery.
Act as system administrator to manage any system upgrades, issues/outages, permissions, etc., and provide training and support for these tools.
Design and implement processes within platform to maintain quality standards and drive ongoing optimization and testing at scale.
Gather needs and use cases from various teams and translate them into strategies and technology requirements to recommended solutions based on platform capabilities.
Channel marketing activities, including trade, channel and category management. Digital/internet marketing activities, including e-commerce, search engine optimization (SEO), social media marketing, web content curation/marketing, etc.
Direct marketing activities, via telephone, email, digital and/or mobile communications.
Review the qualifications listed below:
Education
Bachelor's Degree in Marketing or Business, or equivalent combination of education and experience. Required
Experience
4-6 years With IBM Watson tools, or a similar multi-channel system. Required
In addition to core traditional benefits, we take pride in offering benefits for every stage of life.
Retirement savings including both 401(k) and Pension plans.
Paid time off to volunteer in your community.
Opportunities to connect with others through our diversity-focusedColleague Resource Groups.
Competitive salaries with professional development and advancement opportunities.
Bonus benefits including well-being programs and incentives, parental leave,anemployee stock purchase plan, military benefits and much more.
Personal banking, loan, investmentand insurance benefits.
Associated Bank serves more than 120 communities throughout Wisconsin, Illinois and Minnesota and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest.Join our community on,and.
Compliance Statement
Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.
Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.
Responsible to report ethical concerns as needed to Associated Bank's anonymous Ethics Hotline.
Associated Bank provides additional assistance to individuals with disabilities throughout the application & interview process. Please contactif you need an accommodation at any time during the interview process.
Associated Banc-Corp is an Affirmative Action andEqual Opportunity Employer. Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice. Know Your Right to Workor.
Associated Bank isPay Transparencycompliant.
The employment policy of Associated Banc-Corp, and its subsidiaries and affiliates ("Associated") provides equal opportunity to all persons. We support a diverse and inclusive work environment where colleagues are respected, treated fairly, and given equal opportunities to perform to their fullest potential. We believe it is only with a diverse and inclusive workplace that the organization can truly perform at its best, carry out its vision, and make a difference for the communities we serve.
