What are the responsibilities and job description for the Senior Director Of Marketing Strategy position at Augment Jobs?
THIS JOB CAN BE FOUND ON OUR EXCLUSIVE JOB BOARD, IT IS NOT A DIRECT ROLE AT AUGMENT JOBS.
Position Overview: The Senior Director of Marketing Strategy will be responsible for developing and executing comprehensive marketing strategies that align with our company’s business objectives. This role demands a strategic thinker with a deep understanding of market trends, customer behavior, and competitive landscape. The ideal candidate will possess exceptional leadership skills, a proven track record of success, and a passion for driving impactful marketing initiatives.
Key Responsibilities
Position Overview: The Senior Director of Marketing Strategy will be responsible for developing and executing comprehensive marketing strategies that align with our company’s business objectives. This role demands a strategic thinker with a deep understanding of market trends, customer behavior, and competitive landscape. The ideal candidate will possess exceptional leadership skills, a proven track record of success, and a passion for driving impactful marketing initiatives.
Key Responsibilities
- Strategic Planning:
- Develop and implement overarching marketing strategies that align with company goals and objectives.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Define and oversee key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
- Leadership:
- Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
- Oversee the development and execution of marketing campaigns, ensuring alignment with strategic goals.
- Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive and integrated marketing efforts.
- Brand Management:
- Develop and maintain a strong brand identity and positioning in the market.
- Ensure consistency in messaging and branding across all marketing channels and touchpoints.
- Monitor brand performance and make recommendations for improvements.
- Digital and Traditional Marketing:
- Drive digital marketing strategies, including SEO, SEM, content marketing, social media, and email marketing.
- Oversee traditional marketing channels, such as print, events, and direct mail.
- Leverage data and analytics to optimize marketing campaigns and improve ROI.
- Budget Management:
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Monitor expenditures and financial performance to ensure marketing activities are cost-effective.
- Stakeholder Communication:
- Present marketing strategies, plans, and performance reports to senior executives and other key stakeholders.
- Build and maintain relationships with external partners, agencies, and vendors.
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
- 10 years of experience in marketing, with at least 5 years in a senior leadership role.
- Proven experience in developing and executing successful marketing strategies.
- Strong understanding of digital marketing and traditional marketing channels.
- Exceptional leadership, communication, and interpersonal skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Experience with budget management and resource allocation.
