What are the responsibilities and job description for the Marketing Strategy Director position at DraftKings?
A company is looking for a Director, Loyalty & Experiences Marketing Strategy.
Key Responsibilities
Develop a holistic marketing strategy for the Dynasty Rewards program, integrating various loyalty and retention offeringsCollaborate with cross-functional teams to create marketing campaigns and enhance user experienceCoordinate go-to-market plans for new program launches and partnerships
Required Qualifications
10 years of experience in marketing or product marketing, preferably in loyalty or customer rewards programsStrong project management skills with an organized approachData-driven mindset with a solid understanding of marketing metricsExtensive knowledge of CRM, Social, Growth, and Influencer channelsUnderstanding of customer segmentation in iGaming and Sports
