What are the responsibilities and job description for the Customer Marketing Manager Enterprise Healthcare Software position at Authenticx?
The Customer Marketing Manager will play a key role in developing and executing customer marketing strategies to drive customer advocacy and expansion. This role will work crossfunctionally with the Revenue Customer Success and Product teams to develop customer marketing campaigns experiences and collateral to deliver an exceptional customer experience and drive growth.
Key Responsibilities
- Develop and execute Authenticxs customer marketing strategy to drive customer retention and expansion.
- Build rapport with customers to increase customer advocacy tell their stories and drive revenue opportunities.
- Manage and execute customer events and groups including our annual summit and Customer Advisory Board to drive engagement community and expansion
- Develop and execute customer marketing programs through a variety of channels including email events webinars direct mail and accountbased marketing
- Identify and leverage Authenticxs biggest advocates to develop customer referrals testimonials and case studies
- Create impactful customer emails including automated workflows to drive adoption retention and renewal
- Collaborate crossfunctionally to develop collateral campaigns experiences and for Authenticxs customer base
- Track and analyze program performance effectiveness and ROI. Use data to inform strategy and next steps.
Qualifications :
Our ideal Customer Marketing Manager will possess the following qualifications :
Additional Information :
Remote Work : Employment Type :
Fulltime
Key Skills
Revenue Cycle Management,HIPAA,Healthcare Management,PMBOK,Microsoft Outlook,Project Leadership,Data Management,Project Management,Affiliate Marketing,Project Management Software,Supervising Experience,Workday
Experience : years
Vacancy : 1
