What are the responsibilities and job description for the Event Marketing Strategist Enterprise Healthcare Software position at Authenticx?
Job Description
As the Event Marketing Strategist at Authenticx, you will be a member of our dynamic and creative marketing team focused on driving brand awareness and revenue generation for our enterprise software solution. In this role, you will :
- Identify and manage events such as industry conferences, customer meetings, webinars, field marketing, and prospect and client-facing on-site events
- By managing all events this includes creating booth and marketing assets alongside the brand team, pre-event outreach coordination, prepping the Authenticx team to attend the event, booth logistics, potential onsite coordination, post-event outreach coordination, and post-mortem discussions
- Support demand generation and pipeline efforts for event-based marketing program by meeting monthly, quarterly, or annual sales activity and / or production targets for meetings set, revenue generation, etc
- Collaborate with other Authentizens on event messaging and enablement, pre-event communications, and post-event communications
- Work within HubSpot and Excel to create event lead lists, dashboard creation, and ensure data accuracy
- Own metrics and reporting for all event efforts including lead generation, conversion rates, pipeline contribution, and awareness metrics
- Leveraging sales tools (HubSpot, ZoomInfo, LinkedIn Navigator, etc.) and ensuring lead data integrity is intact within the customer relationship management (CRM) software
- Control program spend to ensure the events budget produces the desired ROI
- Foster brand awareness and thought leadership through event initiatives to create authority in the market and be a good steward of the brand
- Participate in the planning the internal events including all-company meetings, the Authenticx Gratitude Event, and the Authenticx Summer Reunion
- Manage and analyze TravelPerk for Authenticx hotel, airline, and car rental bookings
- Work cross-functionally to leverage existing customers to inform upcoming events, learn about new events, and uncover co-speaking opportunities
Qualifications : Qualifications
Who is our ideal Event Marketing Strategist :
What you bring :
Additional Information
Compensation :
50,000-$50,000 per year
Salary : $50,000
