Paid Marketing and Demand Generation Specialist

TITLE: Paid Media & Demand Generation Marketing Specialist

LOCATION: Seattle, WA

TYPE: Temp to Hire/Contract to Hire

PAY: $40 - $45/hr

BENEFITS: Medical insurance, 401K, sick leave, and employee assistance program. Depending on your package selection, Averro offers PTO, paid holidays, dental/vision, pet, and legal insurance.

ROLE & RESPONSIBILITIES

We are seeking a skilled and strategic Paid Media & Demand Generation Marketing Specialist to lead the planning, execution, and optimization of digital marketing campaigns across various platforms.

• Paid Search (Google): Manage and optimize paid search campaigns; audit accounts, revamp structure, improve performance, and drive lead generation.
• Paid Social (LinkedIn & Facebook): Oversee targeting, creative, and CPL performance; coordinate with design/content on ad strategy and testing.
• Content Syndication: Launch and optimize vendor-led syndication programs; ensure lead quality and smooth handoffs to nurture streams.
• ABM (Demandbase): Execute targeted ABM campaigns in partnership with field/channel marketing; measure impact on pipeline and optimize based on performance.

Success Metrics:

• Drive improvements in CPL, lead volume, MQLs, and pipeline contribution.
• Leverage market and audience insights to fuel campaign innovation.
• Deliver actionable reporting to inform cross-functional strategies.
• Lead ongoing creative testing and audience optimization efforts.

ESSENTIAL QUALIFICATIONS

• 3-5 years’ of experience managing paid search and paid media campaigns.
• Bachelor's degree in marketing or related field preferred.
• Experience in B2B demand generation and lead nurturing.
• Proven experience with marketing automation (like HubSpot) and CRM systems.
• Knowledge of content syndication strategies and vendor management.
• High level of proficiency in Excel and Power BI analytical tools to evaluate data and enable decision making.
• Excellent communication skills with the ability to work independently and with team members.
• Strong project management skills and attention to detail.
• Certifications in Google Ads, LinkedIn Advertising, or other relevant platforms preferred.

WHY AVERRO?

Averro is a Veteran-Owned organization dedicated to delivering innovative talent solutions, business consulting, and technology services that propel businesses and careers forward. We live by our ethos: Be Curious | Build Trust | Empower Each Other. These values show in our commitment to client satisfaction, timely support, and unmatched consultant care. Our Aim – Your Ascent.

Averro is an equal opportunity employer, and we are committed to diversity, equity, and inclusion in the workplace. All qualified applicants will receive consideration for employment, regardless of criminal histories, consistent with legal obligations. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.