What are the responsibilities and job description for the Channel Marketing Manager position at Avon Protection?
Position Title: Channel Marketing Manager
Location: Cleveland, OH
Business Unit: Team Wendy
About Avon Technologies:
We are a world leader in protective equipment, with a reputation for innovative design, high-performance quality and specialist materials expertise. Our two brands, Avon Protection and Team Wendy, supply our respiratory and head protection portfolio to customers across the globe from our manufacturing sites in the UK and North America. With over 900 talented people our shared purpose and core beliefs are to be #FIERCE about Protecting Lives. It's why we come to work - and it's what motivates us, every day, to do the best work we can.
Purpose of Position:
Reporting to the Director of Global Marketing, the Channel Marketing Manager is responsible for understanding our core and emerging channels, their dealer network and end users. This role will drive core strategies to expand our brand awareness, presence and mind share within each channel, along with developing a channel specific approach to product marketing, end user marketing, support, and development of the market.
Key Responsibilities:
- Develop, communicate, implement, and manage a channel marketing strategies for our core and emerging channels (for example: LE core and submarkets and dealers, country specific international markets, TW Ecommerce, partner ecommerce, Amazon, Fire and Rescue, specialty outdoor, roadside assistance, etc.
- Provide strategic marketing plans to build and develop Team Wendy as the premier helmet brand within each channel.
- Maintain a pulse on each market segmented channel partner and identify trends to drive continued marketing and sales excellence across the organization.
- Relationship building, along with the regional sales managers (RSM), to support the requirements of the customer in respective channels.
- Own the lead management process: drive conversion, reporting dashboards on lead status on trade shows, marketing campaigns, etc.
- Be an advocate for our channel and our dealers by communicating valuable information that can improve the partnership. (i.e. Current market conditions, current company conditions, opportunities, threats, trends, etc.)
- Understanding of the dealer's core business and who they are selling to. (Market share gain, positioning against competition, VOC data)
- Understanding of the core end user groups and how product flows back through the dealer. (Best Product, Best Brand, Best Value-Add Partners (two-way street))
- Work closely with Sales support function to drive channel programs such as co-op, growth rebates, etc. along with role and responsibility alignment for the channel. (RACI)
- Overall strategy development of Team Wendy and dealer supported trade shows and events (strategy alignment with our key dealers).
- Provide presentation assistance (pitch decks/tools) for internal TW and channel specific markets and customers.
- Marketing plans for promoting planned events (shows, shoots, distributor & end user advisory council, sales meetings, etc.
Minimum Qualifications:
- Strong understanding of various routes to markets and channels, with experience develop channel strategies and building strong channel presence.
- Demonstrated ability to work with cross functional teams.
- Demonstrated background as a proven Channel Manager or Marketing Manager.
- Proven experience and understanding of Commercial channels and end-users.
- Demonstrated ability to effectively lead cross-functional teams in delivering programs of change
- Skilled in strategic business insight to strategy execution.
- Creative thinker with the ability to structure and execute complex initiatives and strategic growth programs, leveraging a strong technical understanding of markets and products
- Outstanding communications skills, with the ability to clearly and concisely present complex concepts and business solutions to senior leaders and cross-functional audiences
- Strong marketing and channel knowledge.
Preferred Qualifications:
- Business or marketing degree, MBA preferred.
What We Offer:
- Flexible Schedule
- Competitive Compensation Package
- Medical, Dental, Vision Insurance
- 401k Matching
- Tuition Reimbursement
- Learning and Development Initiatives
This job description is not intended, and should not be construed, to be an all-inclusive list of all responsibilities, skills, efforts or working conditions associated with this job. While this job description is intended to be an accurate reflection of the job requirements, management reserved the right to modify, add or remove duties from particular jobs and to assign other duties as necessary.
Responsibilities of this position may include direct and/or indirect physical or logical access to information, systems, technologies subjected to the regulations/compliance with U.S. Export Control Laws.
U.S. Export Control laws and U.S. Government Department of Defense contracts and sub-contracts impose certain restrictions on companies and their ability to share export-controlled and other technology and services with certain "non-U.S. persons" (persons who are not U.S. citizens or nationals, lawful permanent residents of the U.S., refugees, "Temporary Residents" (granted Amnesty or Special Agricultural Worker provisions), or persons granted asylum (but excluding persons in nonimmigrant status such as H-1B, L-1, F-1, etc.) or non-U.S. citizens.
To comply with these laws, and in conjunction with the review of candidates for those positions within Avon that may present access to export controlled technical data, Avon must assess employees' U.S. person status, as well as citizenship(s).
The questions asked in this application are intended to assess this and will be used for evaluation purposes only. Failure to provide the necessary information in this regard will result in our inability to consider you further for this particular position. The decision whether or not to file or pursue an export license application is at Avon's sole election.
U.S. Export Control laws and U.S. Government Department of Defense contracts and sub-contracts impose certain restrictions on companies and their ability to share export-controlled and other technology and services with certain "non-U.S. persons" (persons who are not U.S. citizens or nationals, lawful permanent residents of the U.S., refugees, "Temporary Residents" (granted Amnesty or Special Agricultural Worker provisions), or persons granted asylum (but excluding persons in nonimmigrant status such as H-1B, L-1, F-1, etc.) or non-U.S. citizens.
To comply with these laws, and in conjunction with the review of candidates for those positions within Avon that may present access to export controlled technical data, Avon must assess employees' U.S. person status, as well as citizenship(s).
The questions asked in this application are intended to assess this and will be used for evaluation purposes only. Failure to provide the necessary information in this regard will result in our inability to consider you further for this particular position. The decision whether or not to file or pursue an export license application is at Avon's sole election.
Must be legally authorized to work in country of employment without a sponsorship for employment visa status (e.e. H1B status).
The anticipated salary range for candidates who will work in Cleveland, OH is $100,000 to $125,000 annually. The final salary offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, type and years of experience within the industry, education, etc.
EOE AA M/F/Vet/Disability
Salary : $100,000 - $125,000
