What are the responsibilities and job description for the Paid Traffic Marketing Manager position at B9?
Location: Remote (USA)
Job Type: Full-time
About B9
B9 is a fast-growing fintech company transforming financial access in the U.S. We provide early paycheck access, virtual and physical Visa® cards, and seamless digital banking solutions. As we continue to scale, we are looking for a Paid Traffic Marketing Manager to take full ownership of our paid acquisition strategy and drive cost-efficient growth across multiple channels.
About The Role
We are seeking a highly analytical, results-driven, and strategic thinker to lead our paid advertising efforts across Google Ads, TikTok, Meta, ASA, programmatic platforms, etc. This role requires deep expertise in performance marketing, campaign optimization, and scaling customer acquisition in a highly competitive U.S. fintech market.
Key Responsibilities
Job Type: Full-time
About B9
B9 is a fast-growing fintech company transforming financial access in the U.S. We provide early paycheck access, virtual and physical Visa® cards, and seamless digital banking solutions. As we continue to scale, we are looking for a Paid Traffic Marketing Manager to take full ownership of our paid acquisition strategy and drive cost-efficient growth across multiple channels.
About The Role
We are seeking a highly analytical, results-driven, and strategic thinker to lead our paid advertising efforts across Google Ads, TikTok, Meta, ASA, programmatic platforms, etc. This role requires deep expertise in performance marketing, campaign optimization, and scaling customer acquisition in a highly competitive U.S. fintech market.
Key Responsibilities
- Strategy & Execution – Develop, manage, and scale performance marketing campaigns across Google, TikTok, Meta, ASA, programmatic etc.
- Campaign Optimization – Continuously test ad creatives, targeting strategies, and bidding techniques to maximize conversions and lower CPAs.
- Data-Driven Growth – Use AppsFlyer, GA4, and other analytics tools to track campaign performance, generate insights, and make data-backed decisions.
- A/B Testing & Experimentation – Run structured A/B tests to improve conversion rates and advertising efficiency.
- Budget Management – Allocate and optimize advertising budgets to maximize ROI.
- Market Research & Competitive Analysis – Stay ahead of fintech marketing trends, competitor strategies, and algorithm updates across all paid channels.
- 5 years of hands-on experience in paid traffic management for APPs, preferably in fintech, e-commerce, or other high-competition industries.
- Proven track record of scaling paid campaigns profitably in the U.S. market.
- Expertise in Google Ads, TikTok Ads, Meta Ads, ASA.
- Strong analytical mindset with AppsFlyer, GA4, and other analytics tools experience.
- Systematic thinker – able to structure workflows, analyze data, and manage multiple campaigns efficiently.
- Growth-driven mindset – ready to take on challenges in a fast-paced, highly competitive industry.
- 100% focus on the role, with the ability to work in the Eastern Time Zone (ET).
- Drive real impact at a high-growth U.S. fintech company.
- Option for relocation to Mexico or the U.S. upon successful completion of 6-month KPIs.
- Work in a fast-paced, innovative environment with top-tier marketing talent.
- Competitive salary performance-based bonuses.
- Remote-friendly role with flexible working conditions.
