What are the responsibilities and job description for the Manager, Wholesale/Retail position at Balfour & Company?
POSITION SUMMARY:
The Wholesale/Retail Manager is responsible for overseeing the commercial relationship with independent retailers, distributors, or wholesale customers. The objective of the position is to grow revenue across wholesale and retail outlets to include online retail opportunities. This role involves planning, collaboration, project management, communication, and negotiation skills. The role will partner with Marketing, Product, IT and Ecommerce teams to develop and execute strategies for growth.
ESSENTIAL POSITION FUNCTIONS:
- Establish and maintain strong relationships with customers. Identity and develop new relationships with potential customers.
- Negotiate terms and conditions with clients to secure the best business outcome.
- Develop and implement sales strategies to achieve revenue targets and market expansion.
- Analyze market trends and sales data to identify opportunities for growth and improvement.
- Maintain strong relationships with key clients to ensure satisfaction and retention.
- Plan and execute promotional events and campaigns to enhance brand visibility and drive sales.
- Partner with Chief Sales Officer to develop annual budget (i.e. revenue and profit) by retail channel.
- Partner with VP Product to participate in the development of new products, programs, or services to increase market share for product lines.
- Partner with IT/Ecommerce teams to ensure execution of on-boarding content and pricing onto retail customer’s site.
- Ensure robust utilization of product content including product imagery, specifications, and descriptions.
- Develop strong collaborative relationships with cross functional teams to develop required support materials for accounts, pricing and promotion strategies, online outreach, and product expansion.
- Maintain accurate and current account contact and activity records.
- Provide monthly update, by account which will show progress towards annual KPI’s.
EDUCATION/EXPERIENCE:
- 3-5 years of sales experience.
- Bachelor’s degree is required.
- Self-starter with a strong work ethic.
- Strong time management and organizational skills.
- Strong relationship builder.
- Strong analytical skills.
- Ability to handle multiple tasks simultaneously.
- Robust presentation and interpersonal skills.
- Excellent oral and written communication skills. Spanish fluency a plus, not required
- Strong computer skills including Microsoft Word, Outlook, CRM & Excel.
Travel required less than 25%
