Demo

Event Coordinator

Bang & Olufsen
New York, NY Full Time
POSTED ON 1/29/2025
AVAILABLE BEFORE 2/27/2025
Join us to help create, build, and enhance impactful marketing initiatives and events for our Monobrand showrooms in New York City.

As our new Event Coordinator, your mission is to develop new and maintain existing marketing initiatives for our Monobrand channel within New York City. This position will sit within our New York City based Marketing team and report to the Head of Marketing.

Key Responsibilities

You will be a vital member of the Marketing team and continue driving the implementation and execution of strategies and events that result in immediate revenue growth and mid to long-term strategic brand positioning for Bang & Olufsen within New York.

Moreover, you will:

General


  • Support the development and implementation of integrated marketing programs and events within our Bang & Olufsen New York City showrooms to promote all product launches, drive periods, brand campaigns, and global marketing priorities.
  • In partnership with the Head of Marketing, develop a comprehensive regional rolling 12-month plan according to the overall strategy of North America and within the allotted marketing budget.
  • Manage the marketing budget.
  • Support showroom associates by securing sponsorships, co-branded opportunities and/or community initiatives that build productive local relationships with the intent to increase sell-out and customer base.
  • Partner with store leadership team to create curated experiences to build loyalty and increase foot traffic.
  • Create VIP program to loyalize top clients; monitor frequency of visits, engagement and spend.


Tactical


  • Collaborate and execute applicable global marketing programs in the New York market including media plans (both digital & OOH), paid digital, direct mail, CRM programs, in-store collateral, promotional offers, visual merchandising, and events.
  • Co-develop and execute all Visual Merchandising standards across all NYC showrooms.
  • Maintain store pages via YEXT platform.
  • Event management & ownership in support of new product launches and select drive periods.
  • Create and execute marketing plans and initiatives to support all new store openings.
  • Track post-event results and provide feedback to stakeholders.
  • Support the development and implementation of other ad hoc marketing programs.


Sales Knowledge & Collaboration


  • Up to date knowledge of monthly revenue goals and sell out performance.
  • Build relationships with each external counterpart to support account management in partnership with the Sales lead and Showroom specialists.
  • Analyze sell-out in partnership with Sales lead to evaluate effectiveness of marketing campaigns, events, and programs.


What You Bring

We seek someone with strong relationship-building skills and with experience leading marketing activities and executing events for a premium or luxury brand across North America.

We imagine that you are someone who is an established partner to sales teams, working hand-in-hand with key account managers to drive sell-through with ‘brick & mortar’ retailers.

More specifically, you bring:


  • A degree in Business, Marketing or similar is preferred.
  • 3 years of experience in Marketing and/or events, ideally within brand or product marketing.
  • Demonstrated ability to lead and manage relationships within the brick and mortar channel.
  • Ability to partner with Global colleagues and regionalize campaigns.
  • Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.
  • Strong budget management abilities.
  • Overall strategic understanding of return on investment and business operations.
  • Highly organized and analytical.
  • Understanding of the luxury and lifestyle market including trends, products and players.
  • Understanding or ability to learn the consumer electronics market including trends, technology, products and players.
  • Ability to travel and attend in-store events as required.


What We Offer

As well as collaborating with our North American Marketing & Communications team, you will have a close partnership with the Sales Managers and Showroom Specialists. Additionally, as our new Event Coordinator you will regularly interact with our global marketing and sales support teams in Denmark.

You will be working with the team out of our New York office with an opportunity to work remotely a few days per week. The position requires boots on the ground support within our showrooms in New York City.

With approximately 1.000 employees, Bang & Olufsen is an agile company that gives room for individual flexibility and decision-making. Our hierarchy is flat, and our communication is open and trustworthy. We believe in mutual respect and with a unique pool of people coming from 55 countries we aim to build a more inclusive workplace to grow as professionals and as a company and remain innovative.

Compensation: Competitive salary and benefits package.

Location: New York, New York, United States.

Start date: As soon as possible.

Travel: Approx. 10%

How To Apply

Submit your CV and application in English by pressing the ‘Apply’ button. Applications are assessed continuously, so please apply as soon as possible and no later than 15th February 2025.

At Bang & Olufsen, we believe in equal opportunities for all. We encourage applicants to focus on their qualifications, skills, and experience when submitting their CVs. Please refrain from including personal information such as photographs. Our hiring decisions are based solely on merit, and we are committed to fostering a diverse and inclusive workplace where everyone has an equal chance to succeed. If you see yourself in the position and believe you have the potential to support build B&O's future, even if you don't meet all the requirements, we sincerely encourage you to apply. We look forward to hearing from you!

If you want to know more about the position, you are welcome to contact our Global TA Consultant, Nina Vestergaard on NVES@bang-olufsen.dk . Please do not send your CV and application to this e-mail directly as these will not be taken into consideration.

Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here .

Bang & Olufsen has, for 100 years, developed luxury audio products that change moods and inspire minds. With offices in Denmark (headquartered in Struer) and the rest of the world, Bang & Olufsen is determined to create products that push the boundaries of audio technology. To this day, every product is still characterized by the unique combination of beautiful sound, timeless design and unrivalled craftmanship.

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