Regional Marketing & Communications Manager

Description

Barry Isett & Associates (Isett) is an employee-owned multi-discipline engineering/consulting firm headquartered in Allentown, PA, with additional offices throughout eastern and central PA. Isett associates get the opportunity to perform meaningful work that helps enrich our community each and every day. Our company is a values-based organization which has been recognized for its award-winning culture through several regional and statewide programs:

• Best Places to Work in PA (annually since 2019) 
• The Morning Call’s Top Workplaces (annually, since 2013) 
• Empowering Women Award by Central Penn Business Journal and Lehigh Valley Business (2023)
• Philadelphia Inquirer’s Top Workplaces (2023)
• Corporate Citizen of the Year (by the Lehigh Valley Business Journal) 
• The Societas Award for Responsible Corporate Conduct (for Ethics).

Benefits

• Career advancement and continuing education opportunities
• Employee engagement events and parties
• Work-life balance & flexible working schedules
• Paid vacation/holiday/sick time
• Employee Stock Ownership Plan (ESOP)
• Medical, dental, vision, life, and disability insurances
• Discounted and/or free Isett wear
• Parental leave
• 401k/Roth match

Isett provides civil/land development, structural, mechanical, electrical, plumbing, geotechnical, environmental, and municipal engineering, surveying, landscape architecture, code enforcement, plan review, construction management, construction materials testing, and grant writing services to clients in Pennsylvania and beyond.

We have an opportunity for a Regional Marketing & Communications Manager to join our team to support our business development and marketing initiatives throughout Northeast PA and support with communication efforts across the company. 

The position will be based in our Wilkes-Barre office, with occasional travel to our Hazleton, Scranton, and Lehigh Valley Offices. The Regional Marketing & Communications Manager and have a dual-reporting role to our Marketing Director and the Regional Vice President.

This role requires a creative thinker with strong leadership skills and the ability to manage multiple projects simultaneously. The Regional Marketing Manager will be expected to understand our services, strategy, and regional competition then provide input on the design, creation, and delivery of marketing programs that will best support the growth and expansion of Isett’s Northeast PA presence. 

RESPONSIBILITIES

As part of marketing and communications responsibilities: 

• Oversee the content and distribution of marketing materials, including brochures, press releases, website content, social media posts, email campaigns, and external newsletters.
• Collaborate with the graphics team to align written content and graphics with company standards.
• Work in tandem with Coordinators for updates to company qualifications – resumes, project sheets, company overview.
• Develop targeted lists for distribution of materials with support of Coordinators.
• Manage the company’s online/electronic presence, such as website, social media accounts, blogs, etc.
• Monitor and analyze the performance of marketing campaigns and make data-driven adjustments to improve results.
• Continually assess competition to ensure marketing plans are continually effective and competitive.
• Maintain a library of project photographs.
• Track opportunities that come in and follow until they become a job or are awarded to another firm. Seek Right to Know Requests or debriefs after project award.

As it relates to business development/relationship building:

• Identify and pursue new business opportunities to expand the company's market presence.
• Assist the technical team with proposal pursuits – responding to RFPs, updating qualifications, identifying relevant project examples, and providing comprehensive understanding to better target proposals to the audience.
• Target appropriate market segments in conjunction with department heads and across all company regions.
• Engage Project Management Office (PMO) and VantagePoint software to increase connections with clients engaged in successful projects.
• Develop and maintain relationships with new and existing clients, partners, and industry stakeholders to drive company awareness, foster collaboration, and grow the business.
• Plan and execute events such as community engagement (e.g., STEM career days), trade shows, and conferences. Occasional overnight travel is required (<10 days per year). Prepare strategies for appropriate outreach and engagement prior to events/conferences, identify and coordinate attendance, and engage in follow-up communications after the event.
• Develop relationships with regional counterparts (including architects, engineering firms, and construction managers).
• Identify and pursue strategic/relevant business opportunities.
• Handle general sponsorship and promotional requests from clients, consultants, contractors, etc.
• Prepare work projections based on the number and size of projects currently selling and past success/failure ratios.

Requirements

• Degree in Marketing, Advertising, Journalism, (Strategic) Communications, Business Administration, Humanities, or related program and 5-7 years related experience
• Experience in social media management, search engine optimization, WordPress
• Experience in responding to RFPs and preparing proposals.
• Experience in economic development or commercial real estate is a plus
• Ability to communicate via different media. 
• Ability to work with different personalities, overcome barriers, and identify solutions.
• Ability to identify and qualify new business opportunities.
• Involvement in community, business and/or social organizations.
• Ability to attend networking/business development events outside of normal business hours. 
• Valid driver’s license.

We are an equal opportunity employer and welcome applications from all qualified candidates. We are committed to a diverse and inclusive workplace and do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation or gender identity), nation origin, age (40 or older), disability or genetic information (including family medical history).

Please, no third-party recruiters.