What are the responsibilities and job description for the Bayer AG is hiring: Marketing Content Specialist in Creve Coeur position at Bayer AG?
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Marketing Content Specialist
YOUR TASKS AND RESPONSIBILITIES
The primary responsibilities of this role, Marketing Content Specialist, are to :
- Create and implement innovative strategic content plans that are aligned with business and marketing goals.
- Plan and develop long- and short-form content for a variety of mediums, including video development, podcast development, blog posts, email content, sales collateral, website content, and product messaging.
- Distill agronomic information into simple, understandable copy across multiple touch points.
- Utilize farmer research data insights to inform content strategy and development, and implement storytelling that creates a rich and personalized experience across the customer journey.
- Influence broad message creation for use by the entire organization.
- Use metrics data to evaluate your content’s impact and advocate for continuous improvement.
- Coordinate content across teams to ensure a consistent end-to-end experience for our audiences.
- Audit and evaluate existing content and recommend changes to meet brand guidelines and content standards.
- Oversee the storage, quality, tagging, and usage of brand content in the Digital Asset Management (DAM) system.
- Coordinate marketing plans with selected partners.
- Work with the US Tradeshow Lead to incorporate content strategy into key tradeshows and customer recognition events.
- Collaborate with agency partners alongside the Marketing Communications Manager to influence creative approach, messaging, and visual design.
- Maintain and evolve product content standards, including voice and tone, to be consistent with our brand persona.
- Edit other stakeholders’ work to ensure it is compelling, accurate, and consistent with approved messaging and brand voice.
- Manage multiple projects simultaneously while maintaining close attention to detail and meeting short, frequently changing deadlines.
WHO YOU ARE
Bayer seeks an incumbent who possesses the following :
Required Qualifications :
Preferred Qualifications :
YOUR APPLICATION
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies : Bayer does not accept unsolicited third-party resumes.
Bayer is an Equal Opportunity Employer / Disabled / Veterans.
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Bayer is an E-Verify Employer.
Location : United States : Missouri : Creve Coeur
Division : Crop Science
Reference Code : 838237
Contact Us
Email : hrop_usa@bayer.com
J-18808-Ljbffr
