What are the responsibilities and job description for the Marketing Content Specialist Job at Bayer AG in Creve Coeur position at Bayer AG?
Marketing Content Specialist
YOUR TASKS AND RESPONSIBILITIES
The primary responsibilities of this role, Marketing Content Specialist, are to :
- Create and implement innovative strategic content plans that are aligned with business and marketing goals.
- Plan and develop long- and short-form content for a variety of mediums including video development, podcast development, blog posts, content promotion planning, email content, sales collateral, website content, and product messaging.
- Distill agronomic information into simple, understandable copy across multiple touch points.
- Utilize farmer research data insights to inform content strategy and development, and maintain up-to-date understanding of the agriculture landscape and product offerings to implement storytelling that enhances the customer journey.
- Influence broad message creation for use by the entire organization.
- Use metrics data to evaluate content impact and advocate for continuous improvement that delivers real business results.
- Coordinate content across teams to ensure a consistent end-to-end experience for audiences.
- Audit and evaluate existing content and recommend changes to meet brand guidelines and content standards.
- Oversee and coordinate the storage, quality, tagging, and usage of brand content in the Digital Asset Management (DAM) system.
- Coordinate marketing plans with selected partners.
- Work with the US Tradeshow Lead to incorporate content strategy into key tradeshows and customer recognition events.
- Collaborate with agency partners alongside the Marketing Communications Manager to influence creative approach, messaging, and visual design.
- Maintain and evolve product content standards to be consistent with our brand persona.
- Edit other stakeholders’ work to ensure it is compelling, accurate, and consistent with approved messaging and brand voice.
- Manage multiple projects simultaneously while maintaining close attention to detail and meeting frequently changing deadlines.
WHO YOU ARE
Bayer seeks an incumbent who possesses the following :
Required Qualifications :
Preferred Qualifications :
YOUR APPLICATION
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity and want to impact our mission of Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies : Bayer does not accept unsolicited third-party resumes.
Bayer is an Equal Opportunity Employer / Disabled / Veterans.
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Bayer is an E-Verify Employer.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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