What are the responsibilities and job description for the Marketing Content Specialist Job at Bayer in Creve Coeur position at Bayer?
Marketing Content Specialist
YOUR TASKS AND RESPONSIBILITIES
The primary responsibilities of this role, Marketing Content Specialist, are to :
- Create and implement innovative strategic content plans that are aligned with business and marketing goals.
- Plan and develop long- and short-form content for a variety of mediums, including :
- Video development - strategic planning, project management, agency management, script development
- Podcast development - strategic planning, project management, agency management, script development
- Blog posts - planning, researching and writing posts for various brands
- Content promotion planning - working with the Brand Marketing team to plan and track paid and unpaid content promotion
- Email content for sales teams, dealer sales channel and farmer customers
- Sales collateral such as product brochures and product sell sheets
- Website content
- Product messaging
- Distill agronomic information into simple, understandable copy across multiple touch points.
- Utilize farmer research data insights to inform content strategy and development, and maintain an up-to-date understanding of the agriculture landscape and strong understanding of our products to implement storytelling that creates a rich and personalized experience across the customer journey.
- Influence broad message creation for use by the entire organization.
- Use metrics data to evaluate your content’s impact and advocate for continuous improvement that shows effective content iteration and evolution and delivers real business results.
- Coordinate content across teams to ensure we create a consistent end-to-end experience for our audiences.
- Audit and evaluate existing content and recommend changes and edits to meet brand guidelines and content standards.
- Oversee and coordinate the storage, quality, tagging and usage of brand content in the Digital Asset Management (DAM) system.
- Coordinate marketing plans with selected partners.
- Work with US Tradeshow Lead to incorporate content strategy and elements into key tradeshows and customer recognition events.
- Collaborate with agency partners alongside the Marketing Communications Manager to influence creative approach, messaging and visual design.
- Maintain and evolve product content standards, including voice and tone, to be consistent with our brand persona.
- Edit other stakeholders’ work to ensure it is compelling, accurate and consistent with approved messaging and brand voice.
- Manage multiple projects simultaneously while maintaining close attention to detail and meeting short, frequently changing deadlines.
WHO YOU ARE
Bayer seeks an incumbent who possesses the following :
Required Qualifications :
Preferred Qualifications :
YOUR APPLICATION
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies : Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer / Disabled / Veterans.
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Bayer is an E-Verify Employer.
Division : Crop Science
Reference Code : 838237
Contact Us
Email : hrop_usa@bayer.com
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