What are the responsibilities and job description for the Director, Account Based Marketing position at Beacon Talent?
Our client is a growth stage, venture backed FinTech company revolutionizing the mortgage industry. They are seeking a B2B Marketer who understands how to build a high performance revenue funnel in the B2B fintech space. This person needs to have a deep passion for product lead growth strategies and a broad B2B acquisition toolset.
Key Responsibilities
- Develop and Execute Demand Generation Strategies: Create and implement multi-channel marketing campaigns (e.g., email, paid media, content marketing, SEO/SEM) to drive qualified leads and conversions.
- Optimize the Funnel: Collaborate with sales and product teams to build, track, and optimize the lead-to-customer funnel.
- Content-Driven Engagement: Partner with content creators to craft messaging that highlights product value, resonates with fintech audiences, and drives engagement.
- Leverage Marketing Technology: Own and optimize marketing tech stack tools (e.g., HubSpot, Salesforce, Google Analytics) to enhance campaign performance and reporting.
- Analyze and Report Performance: Monitor key performance metrics (e.g., MQLs, SQLs, CAC, pipeline growth) and use data to inform strategies and improve ROI.
- Collaborate Cross-Functionally: Work closely with product marketing, sales, and design teams to ensure cohesive campaigns that align with product launches and broader company initiatives.
What We’re Looking For
- Fintech Experience: 3-7 years of experience in demand generation, marketing, or a related field, with a focus on fintech.
- Product Marketing Knowledge: Proven experience aligning demand generation campaigns with product marketing strategies.
- Data-Driven Mindset: Strong analytical skills with the ability to derive insights from campaign performance data.
- Marketing Expertise: Proficiency in marketing automation, CRM platforms, and digital advertising tools.
- Growth-Driven Mentality: Comfortable working in a fast-paced environment with a focus on scaling initiatives effectively.
- Collaborative and Creative: A team player with excellent communication skills and a knack for creative problem-solving.
What’s in It for You?
- Join a forward-thinking fintech company that’s reshaping the industry.
- Collaborate with a team of talented, passionate professionals.
- Competitive salary and equity opportunities.
