Demo

Director of account-based marketing

writer.com
San Francisco, CA Full Time
POSTED ON 1/15/2025
AVAILABLE BEFORE 3/28/2025

About Writer

Writer is the full-stack generative AI platform delivering transformative ROI for the world’s leading enterprises. Named one of the top 50 companies in AI by Forbes, Writer empowers hundreds of customers like Accenture, Intuit, L’Oreal, and Vanguard to transform the way they work.

Our all-in-one solution makes it easy to deploy customized AI apps and workflows that accelerate growth, increase productivity, and ensure compliance. Designed to provide enterprise-grade accuracy, security, and efficiency, Writer’s suite of development tools is supported by Palmyra – Writer’s state-of-the-art family of LLMs – alongside our industry-leading graph-based RAG and customizable AI guardrails.

Founded in 2020 with offices in San Francisco, New York City, and London, Writer is backed by strategic investors, including ICONIQ Growth, Insight Partners, WndrCo, Balderton Capital, and Aspect Ventures.

Our team of over 200 employees thinks big and moves fast, and we’re looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work.

About this role

If the following job requirements and experience match your skills, please ensure you apply promptly.

The Director of account-based marketing will be responsible for creating and executing a go-to-market plan for Writer's high-value Enterprise target accounts. They will work with the Sales, Partner, and Marketing teams to increase engagement, build relationships, and drive sales through marketing campaigns. This is a player / coach role that needs good planning skills, world-class communication, and the ability to create campaigns that drive results.

  • Your responsibilities
  • Develop and execute a strategic account-based marketing plan to support Writer’s growth in the Enterprise market
  • Collaborate with the Sales team to identify and prioritize target accounts and decision-makers within those accounts
  • Develop and maintain a deep understanding of the target accounts’ business needs, challenges, and opportunities
  • Create and manage personalized, multi-touch campaigns to engage decision-makers at target accounts and drive awareness and interest in Writers solutions
  • Work closely with the entire marketing team to develop and curate relevant and compelling campaigns for target accounts
  • Collaborate with the Sales team to develop account-specific messaging and collateral
  • Track, measure, and report on the success of marketing campaigns based on ROI and budget allocation
  • Continuously monitor and analyze market trends and competitor activities to inform and adapt the account-based marketing strategy

Is this you?

  • Bachelor’s degree in Marketing, Business, or a related field
  • Minimum of 7 years of experience in B2B marketing, preferably in account-based marketing or enterprise marketing
  • Proven track record of developing and executing successful account-based marketing strategies and campaigns
  • Strong understanding of the Enterprise market and the buyer’s journey
  • Excellent communication and interpersonal skills, with the ability to build relationships and influence decision-makers
  • Experience working closely with Sales teams to drive revenue and meet business goals
  • Analytical mindset with the ability to track, measure, and report on campaign success
  • Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously
  • Self-motivated and proactive, with the ability to work independently and in a team environment
  • Experience using marketing tools such as 6sense, Mutiny, and HubSpot
  • Curious to learn more about who we are and how we operate? Visit us here

    Benefits & perks

    Generous PTO, plus company holidays

    Medical, dental, and vision coverage for you and your family

    Paid parental leave for all parents (12 weeks)

    Fertility and family planning support

    Early-detection cancer testing through Galleri

    Flexible spending account and dependent FSA options

    Health savings account for eligible plans with company contribution

    Annual work-life stipends for :

    Home office setup, cell phone, internet

    Wellness stipend for gym, massage / chiropractor, personal training, etc.

    Learning and development stipend

    Company-wide off-sites and team off-sites

    Competitive compensation, company stock options and 401k

    Writer is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

    By submitting your application on the application page, you acknowledge and agree to Writer's Global Candidate Privacy Notice.

    J-18808-Ljbffr

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Director of account-based marketing?

    Sign up to receive alerts about other jobs on the Director of account-based marketing career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $192,426 - $255,933
    Income Estimation: 
    $249,151 - $341,218
    Income Estimation: 
    $192,552 - $255,668
    Income Estimation: 
    $259,153 - $398,379
    Income Estimation: 
    $115,898 - $155,468
    Income Estimation: 
    $160,561 - $207,658
    Income Estimation: 
    $119,187 - $158,016
    Income Estimation: 
    $168,541 - $230,379
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at writer.com

    writer.com
    Hired Organization Address New York, NY Full Time
    About Writer Writer is the full-stack generative AI platform delivering transformative ROI for the world’s leading enter...
    writer.com
    Hired Organization Address San Francisco, CA Full Time
    About Writer Considering applying for this job Do not delay, scroll down and make your application as soon as possible t...
    writer.com
    Hired Organization Address San Francisco, CA Full Time
    About Writer Writer is the full-stack generative AI platform delivering transformative ROI for the world’s leading enter...
    writer.com
    Hired Organization Address San Francisco, CA Full Time
    About Writer Writer is the full-stack generative AI platform delivering transformative ROI for the world’s leading enter...

    Not the job you're looking for? Here are some other Director of account-based marketing jobs in the San Francisco, CA area that may be a better fit.

    Director, Account Based Marketing

    Fictiv, San Francisco, CA

    Account Based Marketing (ABM) Specialist

    S Piper Staffing LLC, San Francisco, CA

    AI Assistant is available now!

    Feel free to start your new journey!