What are the responsibilities and job description for the Head of Marketing position at BeatGig?
About BeatGig
BeatGig is the world’s first Live Entertainment Operating System. We’re an industry-leading technology company and SaaS platform for booking, managing, and promoting live entertainment at colleges, bars, nightclubs, restaurants, and hotels. BeatGig streamlines the process of booking live entertainment and automates scheduling, calendars, communication, marketing, payments, 1099 reporting, and more. BeatGig is featured in Forbes and recognized by bars and restaurants as a key technology for simplifying operations and unlocking more revenue from every booking. We’ve established ourselves as a trusted partner to hundreds of venues and thousands of artists nationwide, with over 40,000 concerts booked since 2021. BeatGig has raised over $5M and is backed by investors like Peter Kiernan (former Goldman Sachs CMO) and John Hinshaw (former HSBC COO).
About the role
We are seeking an experienced and dynamic Head of Marketing to lead our marketing efforts and drive growth. The ideal candidate will have a proven track record in developing and executing successful marketing strategies, managing high-performing teams, and optimizing multi-channel campaigns. As the Head of Marketing, you will play a crucial role in enhancing our brand presence, driving user acquisition, and increasing customer retention.
Key Responsibilities
- Develop and execute the go-to-market strategy to drive acquisition, retention, and engagement for our venue and artist products.
- Recruit and hire team members to build a robust marketing organization.
- Lead and mentor the marketing team, fostering a collaborative work environment.
- Oversee our digital presence, taking responsibility for the positioning, messaging, design and development of our website, social media, and branding.
- Develop and execute multi-channel marketing campaigns, including digital marketing, social media, content marketing, email marketing, and PR.
- Support sales team by creating enablement tools like decks and case studies.
- Collaborate with cross-functional teams to align marketing strategies with product development, sales, and customer support.
- Experiment with new acquisition channels, such as SEO and influencer marketing, to fuel growth.
- Manage marketing budget to maximize ROI and allocate resources effectively.
- Monitor and report on the performance of marketing initiatives, using data-driven insights to optimize strategies and achieve business goals.
Qualifications
Perks & Benefits
If you’re a strategic thinker with a passion for marketing and the music industry, we’d love to hear from you. Apply now to join BeatGig and help us create unforgettable live experiences.
