What are the responsibilities and job description for the Future Opening: Cismea Global Marketing Manager Position position at Bebird Usa Inc?
Key Tasks:
- Appraise potential new products: incl. review market size/trends, competition, pricing, content, specifications
- Develop go-to-market plans: incl. determine positioning, targets, distribution channels, promo strategy, timing, budget
- Prepare high quality sales tools: incl. sell sheets, sales pitch decks, ad hoc decks, promo videos, images, catalogs, events
- Optimize products for launch: incl. recommend specification improvements, decide product names, create brands, manage development of packaging and instruction manuals
- Assist with trade sell-in: incl. brief sales reps, respond to inquiries, prepare presentations
- Develop and execute promotional campaigns: incl. brief, manage, and assist specialist freelancers and in-house digital marketing experts regarding Shopify websites & landing pages, content creation, organic & paid media, paid search, influencers, paid media, PR, Amazon pages/stores/ads, trade shows.
- Manage campaigns: incl. oversee individual elements to ensure they run on-strategy, on-time and on-budget. Monitor and refine as needed. Report progress to the team.
Requirements:
- Bachelor's degree in marketing, business administration or a related field
- Minimum of 5 years of marketing experience, preferably in a consumer products industry.
- Proven track record of developing and executing successful marketing campaigns.
- Experience analyzing markets, reviewing competition, and pricing.
- Experience with developing sell sheets and/or sales pitch decks.
- Experience with developing brands. Packaging and instruction manuals are a plus.
- Experience in social media marketing. Marketing funnels are a plus.
- Experience with e-commerce. Amazon stores/product pages and Shopify are a plus.
- High level expertise with MS Office. Adobe Photoshop & Illustrator is a plus.
- Fluent English speaker/writer (native level). Chinese is a plus.
Skills:
- Strategic thinking: Ability to develop and implement a comprehensive marketing strategy that aligns with overall business goals.
- Creativity: Ability to develop innovative campaigns that resonate with our target audience.
- Analytical & problem-solving skills: Ability to analyze market trends, customer insights, and data to inform marketing strategies.
- Communication & Interpersonal skills: Ability to communicate and collaborate effectively with internal and external stakeholders.
- Project management: Ability to manage multiple projects and initiatives simultaneously while maintaining attention to detail.
OUR DNA
Bebird US is a technology-based company integrating R&D, production, and sales, mainly engaged in the development and production of ear cleaning devices. By bringing the otoscope into the home, we have revolutionized self-care and raised the standard for personal hygiene products. We strive to keep our customers satisfied and live by
Our Motto: offer the simplest solution for ear cleaning in the easiest way.
OUR MISSION
OUR MISSION
Our mission is to provide a safe and convenient ear cleaning solution, and to continue raising the standard for self care products. We are happy to provide a cost effective alternative to over the counter ear cleaning methods and casual ENT visits, and would like to continue to help those with serious ear issues communicate more effectively with their physicians. At Bebird, we’re here to help.