What are the responsibilities and job description for the Marketing Manager position at Becker's Best Shoes?
Job Title : Marketing Manager
Location : Mount Dora, Florida
About Us : Join our dynamic team at Becker's Best Shoes. As the Marketing Manager, you will interact with the owners and the company's CFO daily. You will be responsible for the website and overall company marketing, including AI integration and e-commerce strategies on Shopify.
Key Responsibilities :
- Strategic Planning : Develop and execute innovative marketing strategies to enhance our brand's reputation and drive qualified traffic.
- AI Integration : We will implement AI-driven recommendation systems on our Shopify store, including data collection, model training, and platform integration.
- Campaign Management : Lead the ideation, creation, and execution of successful marketing campaigns across various channels.
- Content Creation : Produce engaging and valuable content for our website, blog, and social media platforms.
- Performance Analysis : Measure and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
- Consumer Insights : Analyze consumer behavior and adjust marketing strategies to meet evolving needs.
- API Integration : Integrate third-party AI services (e.g., Google Cloud AI, AWS AI) with Shopify using APIs.
- Marketing Automation : Automate email marketing campaigns using Klaviyo and Attentive, segment customers, personalize content, and measure campaign effectiveness.
- SEO Optimization : Use SEMrush to improve SEO for our Shopify store, implementing tools and techniques to enhance visibility.
- Security and Compliance : Ensure data privacy and security in AI marketing, complying with regulations like GDPR and CCPA. Implement security measures to protect customer data, including data encryption, access control, and regular security audits.
Skills and Qualifications :
Why Join Us?
Ready to make an impact? Apply now and help us shape the future of Becker's Best Shoes!
