What are the responsibilities and job description for the Content Creator position at Bennett Motor Express Management Inc?
Join our dynamic and innovative team at The Bennett Family of Companies, a woman-owned transportation and logistics leader based in McDonough, GA. We are seeking a highly creative and strategic Content Creator to lead our content creation initiatives. As Content Creator, you will be responsible for creating digital content across various platforms including social media, web, and intranet. You will work closely with our Digital Ads Specialist to ensure cohesive and impactful content that drives engagement and achieves business goals.
Job Duties
Develop and execute digital content strategies across multiple platforms (social media, web, intranet)
Create, edit, and produce high-quality video content that aligns with our brand and marketing goals
Ensure all digital content is consistent, on-brand, and optimized for each platform
Collaborate with the marketing team to plan and execute content calendars
Leverage data and analytics to measure the effectiveness of digital content and adjust strategies as needed
Stay updated on industry trends and best practices to ensure our digital content remains fresh and engaging
Oversee the creation and management of digital ads, ensuring they are aligned with overall content strategy
Manage and optimize content for SEO and user engagement
Coordinate with internal teams and stakeholders to gather content requirements and feedback
Monitor and respond to digital content performance metrics, making data-driven decisions to improve content reach and effectiveness
Requirements
Minimum of 2 years of experience in digital content creation or a similar role
Proven experience creating compelling content
Strong video production and editing skills
Proficiency in using digital content management systems and social media platforms
Excellent verbal and written communication skills
Ability to work independently and manage multiple projects simultaneously
Strong understanding of digital marketing principles and strategies
Experience with SEO best practices and tools
Ability to analyze content performance metrics and make data-driven decisions
Creative mindset with a keen eye for detail
Transportation and logistics industry experience is a plus
www.bennettig.com
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