Commercial Retail Marketing Director

Job Title : Marketing Director

Responsible for supporting the CEO and VP, Director of Marketing by developing, implementing, reviewing, and evaluating the Shopping Center's Marketing Plans. Responsible for planning, coordinating and implementing promotional activities and perform related administrative duties. Duties also include researching competitive analysis market overviews and merchant data; planning marketing strategies; planning budgets; coordinating and overseeing marketing, advertising, social media and public relations; preparing and analyzing sales reports, and oversee and coordinate annual tenant sales audit reports. Marketing Director also coordinates website development, maintenance, and internet marketing strategies and tactics. Marketing Director to prepare monthly gross sales analysis reports, coordinate other special events held. Performs other related duties as assigned by the General Manager, CEO, and / or VP, Director of Marketing.

QUALIFICATIONS :

• Bachelor's degree or equivalent in Business Administration, Marketing or related area required.
• Extensive knowledge of market research, advertising, promotion concepts, strategies and practices.
• Extensive knowledge of research methods, data analysis, and sales projections.
• Excellent verbal and writing ability to produce and present reports and information to Management, Center merchants, and a variety of others.
• Knowledge and experience in developing, executing, and monitoring departmental budgets.
• Excellent interpersonal skills to relate effectively with managers and staff, merchants, consultants, and a variety of audiences.

DUTIES AND RESPONSIBILITIES :

Support the General Manager and VP, Director of Marketing to develop and implement the Marketing Plan and budgets for marketing, advertising, social media, community and public relations for promotions and events.

Assist General Manager and VP, Director of Marketing in collecting, reviewing and analyzing market, tourism and merchant data to formulate marketing strategies, evaluate merchants' operations, and develop and execute programs for merchant assistance.

Writes and presents variance reports at the end of each month to Management related to budget, evaluations of all marketing, social media and promotional activities.

Oversee, coordinate and implement website development, maintenance, and internet marketing strategies and tactics

Oversee agency relations including social media, public relations and advertising agencies.

Assist merchants in merchandise visual presentation and storefront display.

Assist General Manager with all merchant meetings, establish consistent communications for the Center's advertising and public relations strategies, while serving as the Center's direct liaison with the merchants in coordination with the public relations / social media agencies.

Develop public relations opportunities for the ROD as the media spokesperson by establishing and maintaining high profile relationships with the media, business community, trade associations, professional organization, and the community at large.

Oversee and maintain the collection, maintenance and constant updating of the ROD photo library including all entertainment and cultural activities.

Performs other related duties as assigned by General Manager, VP, Director of Marketing, and CEO

BGSF is an equal opportunity employer.