What are the responsibilities and job description for the Social Media Marketing Specialist position at BJU Inc?
POSITION SUMMARY: Further the objectives of the University by developing and coordinating social media plans for a variety of BJU constituencies
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Plan and execute all content for the Bob Jones University flagship social media accounts
- Coordinate with other department on campus to source content for social media
- Coordinate with writing, design, photo and video teams to prepare visually appealing, compelling posts that contribute to ongoing goals of the marketing team and other departments
- Consistently review social media analytics, then develop and implement improvements to increase effectiveness
- Provide communication on BJU social media accounts that aligns with university messaging guidelines
- Engage with BJU’s audience by responding to messages and comments in a timely manner
- Further and reinforce the brand image of BJU through interactions in social media
- Manage all live stream events that the university hosts throughout the semester
- Develop, implement and maintain a social media training program to educate departments on the value of these communication channels
- Educate other departments on the value of social media as a communication channel
- Monitor social media trends and adapt them to BJU’s audience when applicable
- Work with campus departments to identify contributions that will expand or enhance BJU's presence in social media
- Oversee and manage student content creators
- Execute projects as requested by marketing and enrollment leadership
- Manage website communications by responding to all emails that come in through the website
- Prepare and execute social paid advertising
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:
- Strong organizational skills
- Background in marketing and communication
- Good written, oral and verbal communication skills
- Ability to work well with others
- Uses and understands brand social media
- Marketing background preferred
Experience
Required- 1 - 2 years: Related Experience
Education
Required- Bachelors or better
