Social Media Marketing Specialist

POSITION SUMMARY: Further the objectives of the University by developing and coordinating social media plans for a variety of BJU constituencies

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Plan and execute all content for the Bob Jones University flagship social media accounts
• Coordinate with other department on campus to source content for social media 
• Coordinate with writing, design, photo and video teams to prepare visually appealing, compelling posts that contribute to ongoing goals of the marketing team and other departments
• Consistently review social media analytics, then develop and implement improvements to increase effectiveness
• Provide communication on BJU social media accounts that aligns with university messaging guidelines
• Engage with BJU’s audience by responding to messages and comments in a timely manner 
• Further and reinforce the brand image of BJU through interactions in social media
• Manage all live stream events that the university hosts throughout the semester 
• Develop, implement and maintain a social media training program to educate departments on the value of these communication channels
• Educate other departments on the value of social media as a communication channel
• Monitor social media trends and adapt them to BJU’s audience when applicable
• Work with campus departments to identify contributions that will expand or enhance BJU's presence in social media
• Oversee and manage student content creators 
• Execute projects as requested by marketing and enrollment leadership
• Manage website communications by responding to all emails that come in through the website
• Prepare and execute social paid advertising

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

• Strong organizational skills
• Background in marketing and communication
• Good written, oral and verbal communication skills
• Ability to work well with others
• Uses and understands brand social media
• Marketing background preferred