Social Media Manager

As a Social Media Manager, you will be responsible for planning, implementing, and monitoring our social media strategy to increase brand awareness, improve marketing efforts, and drive traffic to our social platforms. You will collaborate with cross-functional teams to create compelling content and manage social media campaigns across various platforms.

Key Responsibilities:

• Develop and implement comprehensive social media strategies aligned with the company’s goals and objectives.
• Manage and oversee social media accounts on platforms such as Facebook, Instagram, X , TikTok.
• Create, curate, and schedule engaging content captions that resonate with target audiences.
• Monitor social media channels for comments, messages, and other interactions; engage with followers and respond promptly to inquiries.
• Analyze social media performance through insights and analytics tools; adjust strategies to improve performance and engagement.
• Stay up-to-date with the latest social media trends, tools, and best practices to keep our content fresh and innovative.
• Collaborate with the design, content, and marketing teams to ensure consistency of brand messaging and visuals.
• Plan and execute social media campaigns, contests, giveaways, and promotions to boost engagement.
• Monitor and manage online reputation, addressing any negative comments or feedback in a professional and timely manner.
• Track competitor activity and analyze trends in social media marketing.
• Prepare monthly performance reports with data-driven insights and recommendations for improvement.

Requirements:

• Proven work experience as a Social Media Manager, Social Media Specialist, or similar role.
• In-depth knowledge of social media platforms, tools, and best practices.
• Strong understanding of content creation and marketing strategies.
• Excellent written and verbal communication and organization skills.
• Ability to analyze social media performance and adjust strategies accordingly.
• Basic graphic design skills or familiarity with tools like Canva or Adobe Creative Suite.
• Ability to work independently and collaboratively in a fast-paced environment.
• A creative mindset with a passion for storytelling and community engagement.
• Preferred Skills:
• Experience with paid social media advertising (Facebook Ads, Instagram Ads, etc.).
• Knowledge of SEO and how social media impacts search engine rankings.
• Familiarity with video production and editing.
• Strong analytical skills and experience with social media analytics platforms (Google Analytics, Facebook Insights, etc.)

Job Type: Full-time

Pay: $58,000.00 - $62,000.00 per year

Benefits:

• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Work Location: Hybrid remote in Tampa, FL 33609

Salary : $58,000 - $62,000