What are the responsibilities and job description for the Senior Marketing Analyst position at Blinds To Go?
Blinds To Go is seeking a data-driven and analytical professional with experience in digital analytics to perform ongoing statistical analysis on marketing performance, testing and customer insights. This person should be equally strong in web analytics, statistics, and data storytelling.
Key Responsibilities:
- Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns in order to recommend actionable and strategic improvements.
- Daily, weekly, and monthly analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels.
- Analyze PPC and SEO metrics, including organic/paid traffic and keyword performance, to identify opportunities for growth.
- Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning.
- Contribute test ideas, execute test strategies, analyze test data and document test results.
- Collaborate across departments to support the development of reports and dashboards to clarify results at scale.
- Ability to explain and present data and technical concepts in easy-to-understand ways with excellent written, oral and illustrative skills.
What We’re Looking For:
- Exceptional proficiency with Microsoft Excel is required.
- Excellent quantitative and analytical skills including a basic understanding of key marketing metrics such as CPM, CTR, CVR, and CPL.
- Understanding of paid search, email, social, and other forms of online advertising.
- Experience with website analysis using a variety of analytics tools including Google Analytics.
- Experience working with popular paid search ad platforms (Google AdWords, Yahoo, Bing).
- High intellectual curiosity and ability to think creatively, and identify and resolve problems.
- High levels of integrity, autonomy, and self-motivation.
- Excellent organizational and time management skills.
