What are the responsibilities and job description for the Senior Director, Social & Content Marketing position at Blizzard Entertainment?
Job Description : YOUR MISSION
Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. Warcraft has stood as a flagship franchise for Blizzard, with games such as World of Warcraft, Hearthstone, Rumble and Warcraft growing deep and engaged communities over these decades.
As the Senior Director, Social and Content Marketing for Warcraft you will be responsible for growth and health of the Warcraft communities and this franchises place within its community and culture. You will oversee its Social, Community, Editorial and Influencer efforts while also acting as a core leader within Blizzards Marketing organization. A successful leader in this role is a creative visionary with the drive to develop best-in-class campaigns and strategies that shape culture, fuel fandom and define brands.
The ideal candidate will be a seasoned leader, with deep experience across social campaigns and audience strategy. They have proven success building brands across diverse owned and operated ecosystems, and subsequently activating high-impact campaigns within those platforms. They are driven and passionate, with a keen sense of what makes an idea great and a willingness to seize opportunity at every turn. Importantly, they understand gaming, and recognize the magic that has kept Warcraft thriving as a community for decades.
RESPONSIBILITIES
- Define and drive Warcrafts Social and Content Marketing (S&C) strategy.
- Manage a team of 11 across Warcraft Editorial, Influencer, Social and Community.
- Represent and advocate for Warcraft Editorial, Influencer, Social and Community campaigns, strategies and efforts within senior leadership forums.
- Partner with cross-functional teams including Brand, Platform, International and Mobile CoEs to deliver best-in-class campaigns.
- Manage internal and external agency partners.
- Lead campaign development for Tentpole moments across all S&C verticals.
- Ensure best-in-class Live Ops support across all S&C verticals.
- Collaborate with cross-franchise S&C leads to continually elevate the teams processes and practices, searching for opportunities for insight sharing, efficiencies, support and feedback.
- Drive social and influencer reporting, insights, and delivery through the use of analytics tools, including Sprinklr.
- Utilize learnings to inform and support the creative approach, as well as drive KPIs across platforms and campaigns.
- Report to the VP of Social and Content for Blizzard.
PLAYER PROFILE
OUR WORLD
At Blizzard Entertainment, we pour our hearts and souls into everything we create. Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, weve been creating genre-defining games for millions of players around the world for more than 30 years. Were on a quest : bring our dreams to life and craft the most epic entertainment experiencesever. Hard work, iteration and polish go into the Blizzard secret recipe, but the most important ingredients come from talented people who share our vision. If that sounds like you, join us.
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
Rewards
We provide a suite of benefits that promote physical, emotional and financial well-being for Every World - weve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including :
