What are the responsibilities and job description for the Social Media Marketing Specialist position at Blockreum USA, Corp?
We are seeking a creative and strategic professional to join our marketing team as a Social Media, Brand Strategist, and Events Coordinator with experience in the blockchain and cryptocurrency space. This role combines expertise in social media strategy, brand development, and events management to enhance our visibility and engagement within the blockchain and crypto communities. The ideal candidate will have a deep understanding of blockchain technologies, decentralized finance (DeFi), NFTs, and the crypto community, alongside proven skills in event research, planning, facilitation, and promotion.
Key Responsibilities :
Social Media Strategy :
Develop and implement comprehensive social media strategies to enhance brand visibility and engagement within the blockchain and crypto communities.
Identify target audiences in the Web3 space and tailor content to resonate with them across different platforms (Twitter / X, Discord, Telegram, LinkedIn, Reddit, etc.).
Stay up-to-date with blockchain and crypto trends, tools, and best practices to optimize content and campaigns.
Brand Development :
Ensure brand consistency across all social media channels with a focus on blockchain and crypto narratives.
Collaborate with the marketing, creative, and product teams to ensure brand messaging aligns with overall company goals and Web3 initiatives.
Create and maintain a brand voice and aesthetic that resonates with the blockchain and crypto audience.
Content Creation :
Create, curate, and schedule engaging blockchain-focused content, including graphics, videos, articles, and threads.
Manage content calendars and coordinate with internal teams to meet deadlines.
Oversee the creation of high-quality visuals and multimedia assets that align with crypto trends and themes.
Community Management :
Engage with followers, respond to comments and messages, and manage online communities on crypto-native platforms such as Discord and Telegram.
Build relationships with influencers, thought leaders, and brand ambassadors in the blockchain and crypto space to extend the brand’s reach.
Analytics and Reporting :
Monitor social media performance using analytics tools and adjust strategies accordingly.
Prepare regular reports on key metrics such as engagement, reach, conversions, and follower growth within the blockchain community.
Provide actionable insights to improve future campaigns and adapt to the fast-evolving crypto landscape.
6. Event Research, Planning, and Facilitation :
Conduct research on relevant blockchain conferences, hackathons, and community meetups to identify opportunities for engagement and participation.
Collaborate with internal teams to plan and execute events, ensuring alignment with brand strategy and community goals.
Facilitate event logistics, including vendor coordination, on-site presence, and attendee engagement strategies.
Develop and execute pre-event, live-event, and post-event social media campaigns to maximize attendance and engagement.
Collect feedback and metrics from events to assess ROI and improve future initiatives.
Qualifications :
Bachelor’s degree in Marketing, Communications, or a related field.
3 years of experience in social media management and brand strategy, preferably in the blockchain or crypto industry.
Strong understanding of social media platforms and best practices for the Web3 space.
Proficient in social media management tools (e.g., Hootsuite, Sprout Social, Buffer).
Excellent written and verbal communication skills with a focus on blockchain and crypto terminology.
Creative mindset with a keen eye for design and storytelling.
Ability to analyze data and make data-driven decisions.
Knowledge of blockchain technologies, DeFi, NFTs, and the broader crypto ecosystem is a must.
Soft Skills :
Strategic thinker with a passion for blockchain, crypto storytelling, and audience engagement.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Collaborative team player with the ability to work cross-functionally.
Self-motivated and adaptable to a fast-paced, ever-evolving crypto environment.
Compensation :
Competitive salary based on experience (range : $80,000 - $110,000 annually). - TBD
Comprehensive benefits package, including health insurance, paid time off, and professional development opportunities.
Opportunities to attend blockchain conferences and network within the crypto industry.
How to Apply : Interested candidates should submit their resume, portfolio, and a brief cover letter explaining their interest in the role and how their experience aligns with the job requirements. Please include links to relevant social media accounts or crypto-related content you have managed.
Salary : $80,000 - $110,000