Paid Social Media Expert (media agency experience only)

Paid Social Media Expert (7 years media agency experience a must)

Blue Plate Media Services • Summit, NJ (25 Miles West of NYC) - Only Local Candidates Will Be Considered)

Qualifications

• 7 years of social media agency experience a must
• Leader with the ability to articulate paid social strategies thoughtfully and to the point
• Planner and buyer of paid social consumer-facing campaigns with hands-on-keys experience
• Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns
• Proven, hands-on paid social experience managing a team of direct reports
• Strong presentation, communication and quantitative analysis skills
• Ability to make recommendations of statistically significant data sets
• Utilizes industry knowledge and experience
• Consumer product with Kid, Mom, and Family experience is a plus!

Responsibilities

• Join us as a Paid Social Media Expert, where you'll be at the helm of crafting and executing dynamic strategies, plans, and buys for our portfolio of consumer-facing clients
• Dive into the world of innovative paid social campaigns and cutting-edge social analytics
• Utilize media agency industry knowledge and experience
• In this role, you'll lead a team, fostering growth and development while providing visionary thought leadership
• Working alongside the Group Director, you will step into this role with conviction, own your work, drive success
• Bring your creative ideas and social media expertise to drive business growth and strengthen client partnerships
• Primary strategic partner for assigned clients related to social media (strategy and paid)
• Stay abreast of in-market changes and help clients understand how change can be leveraged to help their brands
• Train employees on back-end management of paid social programs across networks such as Facebook/IG, TikTok
• Create POVs and thought leadership showcasing your expert knowledge in the social space
• Develop deep understanding of client brands; communicate how paid social media will benefit their audiences
• Manage team of media analysts; Partner with team to create and define measurement plans
• Assist predictive analytics of social media
• Ensure social team is using best-in-class tools by staying on top of shifts in market and toolsets
• Develop strategies and analyze competition and audience segments
• Connect social media with other platforms in the mix, including search (paid and organic)
• Create social media campaigns that provide a benefit to the audiences our clients are targeting
• Familiarity with regulated industries and how social media can be utilized within the regulations
• Stay up to date on the use of social media in the kid, mom, and family space
• Work alongside creative and PR agencies to adjust messaging
• Utilize social analytics tools to analyze content promotion efforts and adjust strategies as needed
• Create new and innovative ways for clients to engage brands
• Oversee influencer programs

About The Company

Blue Plate Media Services (BPMS) is a globally recognized, cross-screen media planning and buying agency, a market leader in reaching and engaging with kids, moms, and families. Celebrating 25 years of best-in-class planning and buying across integrated platforms, and representing a global portfolio of exciting clients, BPMS offers a friendly, collaborative, entrepreneurial environment where your voice is heard and your role is appreciated—full benefits, including 401K.

To work at BPMS, we expect nothing short of your best. You know who you are. Send your resume and a note explaining why you’re the one.

HQ is located in downtown Summit, New Jersey.

This job description may not include all activities, duties, or responsibilities required of the employee for this job and may be subject to change at any time with or without notice.

Due to the high volume of applications, only eligible or matching candidates will be contacted by us.

Blue Plate Media Services (BPMS) is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

We will not accept resumes or candidate submittals from employment agencies or outside recruiters.