What are the responsibilities and job description for the Head of Outbound position at Bnberry?

Bnberry is the #1 platform connecting hotels to Airbnb and Vrbo, helping hoteliers boost revenue and expand their reach on short-term rental platforms. Our solutions include a plug-and-play Direct Connection for full control or Fully Managed Services for hands-free optimization, tailored to the unique needs of hospitality providers.

What We Offer :

Advanced Revenue & Content Management Tooling : Dynamic pricing integrations, promotions, tailored analytics, and advanced content tools designed specifically for multi-unit properties.
Seamless Onboarding : Highly optimized solution to get properties live within just 14 days.
Enhance Guest Experience : Powerful help desk software and additional support services, including 24 / 7 guest messaging with a 30-minute response time.
Simplify Payments : Integrated VCC, direct billing, and chargeback protection for smooth and secure transactions.
Proven Expertise : Backed by years of industry experience, our team has onboarded thousands of hotels, providing tailored strategies and insights to help you succeed in the short-term rental market.

Position Overview :

We are seeking a proactive and technically skilled Growth Marketing Specialist to join our team. The ideal candidate is a dynamic professional with a strong background in marketing, engineering, and automation. You will take ownership of BnBerry's marketing operations, drive lead generation, and collaborate closely with the sales team to maximize performance. This role demands technical expertise, hands-on execution, and the ability to function independently from developers.

Key Responsibilities :

Plan and execute LinkedIn and email campaigns to drive engagement and conversions.

Design and manage advertising and retargeting strategies.

Optimize HubSpot for lead tracking, workflows, and reporting.

Automate marketing processes and write basic scripts / SQL queries as needed.

Run daily experiments across different marketing channels to identify high-performing strategies.

Generate leads through web scraping tools and growth marketing technologies.

Analyze campaign performance and provide actionable insights.

Collaborate with sales teams to align marketing strategies with business goals.

Requirements

Proven experience in the travel and hospitality industry, with a clear understanding of industry dynamics.

Minimum of 7 years of experience in B2B marketing, with proven success in LinkedIn and email campaigns.

Hands-on experience with HubSpot, including CRM setup, workflow automation, and lead tracking.

Strong understanding of email deliverability tools (e.g., Clay, HeyReach, Expendi, Sendspark, Mailreef).

Solid technical skills, including the ability to write basic automation scripts and SQL queries.

Experience running experiments across multiple marketing channels to optimize performance.

Proven ability to work independently in a remote setting and manage multiple projects simultaneously.

Fluent in English, with excellent written and verbal communication skills.

Strong analytical skills and a data-driven mindset.

Benefits

Competitive compensation and performance-based bonusses.

Opportunity to work in a fast-paced, innovative environment with significant growth potential.

Opportunity to work with a dynamic and innovative team.

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