What are the responsibilities and job description for the Outbound Marketing Head - Remote | WFH position at Get It - Real Estate?
Job Title: Head of Outbound Marketing
Company Overview
We are a premier platform focused on bridging the gap between hotels and short-term rental platforms like Airbnb and Vrbo. Our commitment lies in empowering hoteliers to optimize their revenue and expand their market presence through pioneering solutions. We offer a diverse range of services, from a plug-and-play Direct Connection that ensures complete control to Fully Managed Services designed for effortless optimization, curated specifically for the distinct needs of hospitality providers.
Role Overview
We are seeking a results-oriented and technically adept Head of Outbound Marketing to enhance our marketing operations. The successful candidate will have a robust background in marketing, engineering, and automation, demonstrating a hands-on approach to lead generation and performance optimization in collaboration with the sales team. This role requires a strategic thinker who can execute independently while effectively liaising with developers.
Key Responsibilities
This position presents substantial growth prospects within our organization, allowing you to spearhead initiatives that will redefine our outbound marketing strategy. You will be part of a progressive team that champions continuous learning and professional advancement.
Compensation And Benefits
Company Overview
We are a premier platform focused on bridging the gap between hotels and short-term rental platforms like Airbnb and Vrbo. Our commitment lies in empowering hoteliers to optimize their revenue and expand their market presence through pioneering solutions. We offer a diverse range of services, from a plug-and-play Direct Connection that ensures complete control to Fully Managed Services designed for effortless optimization, curated specifically for the distinct needs of hospitality providers.
Role Overview
We are seeking a results-oriented and technically adept Head of Outbound Marketing to enhance our marketing operations. The successful candidate will have a robust background in marketing, engineering, and automation, demonstrating a hands-on approach to lead generation and performance optimization in collaboration with the sales team. This role requires a strategic thinker who can execute independently while effectively liaising with developers.
Key Responsibilities
- Design and implement a comprehensive lead generation framework, encompassing scoring pipelines, workflows, and outreach campaigns.
- Strategize and execute outbound marketing initiatives, including cold email outreach, LinkedIn automation, and retargeting techniques.
- Oversee and refine our HubSpot CRM to optimize workflows, data management, and performance analytics.
- Work closely with the Sales Development Representative (SDR) team to craft targeted outreach strategies and ensure a seamless transition to Sales Qualified Leads (SQLs).
- Evaluate and introduce new tools, automations, and processes to boost outbound marketing efficiency.
- Track and assess campaign outcomes, delivering insightful reports to the CEO and sales team.
- Establish and manage Objectives and Key Results (OKRs) for the outbound marketing team.
- Demonstrated experience in the travel and hospitality sector, with a deep understanding of industry nuances.
- A minimum of 7 years of experience in B2B marketing, showcasing a track record of successful LinkedIn and email campaigns.
- Proficiency in HubSpot, including CRM configuration, workflow automation, and lead monitoring.
- Strong familiarity with email deliverability tools (e.g., Clay, HeyReach, Expendi, Sendspark, Mailreef).
- Solid technical capabilities, with the ability to write basic automation scripts and SQL queries.
- Experience in executing experiments across various marketing channels to elevate performance.
- Proven ability to work autonomously in a remote setting while juggling multiple projects.
- Fluent in English, with excellent communication skills, both written and verbal.
- Strong analytical skills complemented by a data-driven approach.
This position presents substantial growth prospects within our organization, allowing you to spearhead initiatives that will redefine our outbound marketing strategy. You will be part of a progressive team that champions continuous learning and professional advancement.
Compensation And Benefits
- Competitive salary with performance-based bonuses.
- The opportunity to work within a dynamic, innovative environment that fosters significant professional development.
- Collaborate with a forward-thinking team that values creativity and results-oriented marketing strategies.
