What are the responsibilities and job description for the Social Media Engagement Officer position at Bones Coffee Company?
At Bones Coffee Company, we’re on a mission to drive Bold & Unique excitement within the Coffee Category. As an organization, we’re embracing exciting changes and growth. Join our friendly team and be part of something meaningful!
We’re seeking an onsite Social Media Content Creator who will be responsible for:
Developing, producing, and managing engaging content across various social media platforms. This role requires a creative and strategic thinker with expertise in digital storytelling, audience engagement, and social media analytics. The ideal candidate is highly skilled in photography, videography, and editing, with a strong understanding of brand voice, digital marketing strategies, and performance tracking.
Essential Duties and Responsibilities:
- Content Creation: Develop, shoot, and edit high-quality multimedia content (photos, videos, graphics) tailored for platforms including TikTok, Instagram, Facebook, Twitter, and YouTube Shorts.
- Community Engagement: Foster meaningful interactions by responding to comments, direct messages, and engaging with our online community to strengthen brand loyalty.
- Trend Monitoring: Stay up to date with industry trends, viral content, and emerging social media best practices to ensure our brand remains relevant and innovative.
- Campaign Collaboration: Work closely with the marketing team to plan and execute social media campaigns, product launches, and promotional initiatives.
- Analytics & Performance Tracking:
o Monitor and analyze key social media metrics (engagement rates, reach, impressions, conversions, etc.) to assess content effectiveness.
o Utilize tools such as Meta Business Suite, Google Analytics, and third-party social media analytics platforms to generate reports.
o Provide data-driven insights and recommendations to optimize content strategy, improve engagement, and increase brand awareness.
o Conduct A/B testing on content formats, posting times, and messaging to refine social media performance.
Qualifications & Skills:
o Proven Experience: 1-3 years of experience in social media content creation, digital marketing, or a related field.
o Technical Proficiency: Strong skills in photography, videography, and editing using tools such as Adobe Creative Suite, CapCut, Canva, or similar platforms.
o Creative Storytelling: Ability to develop engaging narratives and visually appealing content that aligns with the brand’s identity.
o Social Media Expertise: Deep understanding of platform algorithms, content optimization, and audience engagement strategies.
o Data-Driven Mindset: Experience in tracking and interpreting social media performance metrics to inform content strategies.
o Passion for Coffee: A genuine enthusiasm for coffee and the culture surrounding it.
o Self-Motivated & Organized: Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
Experience individuals who want to work in a fun, fast paced, creative environment are encouraged to apply.
EOE
Job Type: Full-time
Pay: $21.64 - $27.06 per hour
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Evening shift
- Monday to Friday
Work Location: In person
Salary : $22 - $27
