Marketing Manager

Marketing Manager – Bowers Design Build

6715 Whitter Avenue Suite 200 McLean VA

Considering candidates for Full -Time or Part-Time Schedules

Accepting resumes until February 21, 2025

Note:  This position can be a full-time position, job-shared or two part-time jobs. The full-time position may include an option to participate in new client first impressions calls. 

Virginia Business Magazine just named Bowers Design Build as one of the Best Companies to Work for in Virginia! 

Come be a part of a high performing team with a well-earned reputation for providing a great product and great customer service.

-Develop marketing for a great small business brand celebrating 35 years in business

-Be part of a professional team of architects, designers and construction experts

-Work remotely and/or in our downtown McLean office

Bowers Design Build, Inc. is a nationally recognized, award-winning architectural services and construction company focused on residential new homes and high-end renovations in Northern Virginia (Arlington, Fairfax, Loudon and Fauquier Counties). Since 1990, Bowers has been the gold standard for design/build companies in the Washington DC Metro area. Bowers has won industry awards for excellence in design and construction from our industry association for more than 30 years, been named best in customer satisfaction ratings by GuildQuality and Builder Magazine, rated one of the best companies to work for by Arlington magazine and most recently, Virginia Business magazine. Bowers has also been recognized by M&T Bank as an well-run small business. One hundred percent of clients interviewed by GuildQuality survey research firm have said they would recommend Bowers Design Build to their friends and at any given time, 30% of current business is with repeat clients.

When Bruce Bowers founded Bowers in 1990, his goal was to create a company that would deliver exceptional client experience from Architecture/Design through Construction and post-construction support. Today, a team of 30 hand-picked employees who share Bruce’s goal are delivering on the customer promise he created. All Bowers employees have a shared quality-minded vision. 

Led by President, John Coburn, the team performs 10-15 projects a year. Bowers is a high-end, niche company. The clientele are professionals that choose to hire exceptional resources, they expect the best and Bowers is dedicated to delivering the best Architecture, Design, and Construction and overall service. 

Bowers is looking for an experienced and versatile marketing manager who’s eager to work in this high achieving organization. The ideal candidate has experience in developing and executing marketing campaigns. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing and strive to meet the company's changing needs.

Objectives of this role

• Embracing the established positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics to extract key findings from past campaigns to apply to the development of new marketing programs
• Partner with our ad agency/web team to design, test, and evolve lead-nurturing tactics with a focus on quality leads vs. quantity of leads

Responsibilities

• Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, video assets, and corporate identity.
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Develop strategy for industry memberships that promote award-winning design and construction
• Create an award submission plan to include photography of projects and development of electronic awards submissions using presentation software either internally or sub-contracted.

Required skills and qualifications

• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for effectiveness
• Experience with marketing automation and CRM tools a plus

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in marketing, business, or related field
• Proficiency with all aspects of print, direct, and online marketing and social media strategy and implementation
• 3-5 years of relevant experience or demonstrated ability
• Proficiency in Microsoft products and presentation software (Powerpoint, CANVA , etc. )

Compensation:

-Salary commensurate with experience.

-Benefits: health care insurance, access to group dental insurance, short-term disability, profit sharing, employee/employer matching retirement savings plan, paid time off. Level of benefits dependent on part-time or full-time status.

-Position can be performed remotely. 

• To learn more, contact WBowers@BowersDesignBuild.com. Visit our website: BowersDesignBuild.com to learn more about Bowers Design Build.