Enrollment Electronic Marketing Coordinator

Position Title: Enrollment Electronic Marketing Coordinator

Department: Enrollment Management

Reports to: Director of Admission Technology and Operations

Appointment: Full-Time (12 months)

Status: Exempt

The Division of Enrollment Management invites applications for the position of Enrollment Electronic Marketing Coordinator. This position will be based on campus in the Visitor’s Center (Peoria, IL). In this role you will oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy.

The position’s responsibilities include but are not limited to:

• Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling
• Support undergraduate and graduate admission via manual and triggered campaigns
• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, enrollment cohorts, send time, and new features intended to drive engagement
• Develop and prepare reporting tools for Enrollment Management
• Coordinate electronic communication and social media to prospective students and their families
• Work with staff to facilitate communication flow with prospective students and their families
• Maintain Undergraduate and Graduate Admission communication calendar and ensure adherence to timelines for all print, email, on/off campus invitations and mailings
• Create and edit recruitment content for print and email
• Serve as back-up for report generation which includes data entry and diagnosis of any discrepancies to ensure reporting accuracy

Qualifications:

• A bachelor’s degree or two years of relevant work experience is required
• Experience managing an email marketing campaign
• Experience building an email marketing campaign from scratch preferred
• Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database
• Knowledge of Slate (CRM) preferred
• Proficiency with MS Office products
• Experience with the use and management of relational databases
• Ability to use good judgment, decision-making, and problem-solving skills
• Must possess good active listening, critical thinking, and interpersonal skills
• Ability to present information in a clear, concise manner both in writing and verbally for decision-making and reporting purposes
• Ability to manage multiple priorities in an organized, efficient and accurate manner
• Must possess a great eye for detail and strong grammatical skills
• Must exhibit excellent time management skills and the ability to work independently
• Energized in team settings, exemplifies leadership characteristics in team structures

Qualified candidates should submit a cover letter that addresses the qualifications of the position, resume, salary requirements, and complete contact information for three professional references. Please submit all materials at the time of initial application.

To ensure full consideration, application materials should be received by February 14, 2025. The ideal start date for this position is March 17, 2025. While the review of applications will begin immediately, applications will be accepted until positions are filled.

Bradley University offers a competitive benefits package including health, dental, vision, life and disability coverages, FSA, HSA, and retirement plan options. Bradley also offers significant higher education cost savings for employees and dependents through the Tuition Remission program. Information regarding our benefits can be found here: https://www.bradley.edu/offices/business/human-resources/benefits/

Bradley University is a top-ranked, private university in Peoria, Illinois, offering nearly 6,000 undergraduate and graduate student’s opportunities, choices, and resources to build their futures. Innovation, action, and collaboration drive Bradley students to generate ideas and create solutions that remake the world around them. Our comprehensive array of undergraduate and graduate academic programs includes business, communications, education, engineering, fine arts, health sciences, liberal arts and sciences, and technology.

Employment with Bradley University is contingent upon successful completion of a criminal background check.

Bradley University is an Affirmative Action/Equal Opportunity Employer. The administration, faculty and staff are committed to attracting qualified candidates from underrepresented groups.