What are the responsibilities and job description for the Associate Brand Manager position at Braintrust?
Job Description
As an Associate Brand Manager for the Colgate team, you will be part of a fast paced team delivering growth for Colgate you'll drive growth strategies and bring breakthrough innovation to life for our customers & consumers.
What you will do:
As an Associate Brand Manager for the Colgate team, you will be part of a fast paced team delivering growth for Colgate you'll drive growth strategies and bring breakthrough innovation to life for our customers & consumers.
What you will do:
- Work on a brand team, reporting to the marketing manager, where you’ll play a critical role in driving profitable growth, inclusive of P&L ownership.
- Take charge of developing business and portfolio strategies for key oral care segments, identifying priorities & developing workstreams against them.
- Engage with the sales team to provide thought leadership for retailers and drive omnichannel strategies, with a focus on delivering growth via digital commerce.
- Provide strategic leadership, motivate and manage a cross-functional team to drive business priorities.
- Partner with key SME’s (subject matter experts) in developing high impact, integrated marketing campaigns and innovation concepts through clear brand strategies and briefings.
- Develop and activate against people-centric insights, driven by a keen understanding of culture, customers and data synthesis.
- Lead everyday operations, including market share and performance analysis, budget management, forecasting volumes and facilitating communication between key stakeholders.
- Participate in robust training and frequent mentoring and coaching.
- Bachelor's Degree ideally in Marketing, Finance, Sales or related fields
- 5 years of commercial experience, preferably in Marketing or Sales
- Key involvement in Business Analysis, Marketing Plan development, and cross-functional project management
- MBA
- Experience working in consumer product goods
