What are the responsibilities and job description for the Community Marketing Director position at Briarwood Rehabilitation and Healthcare Center?
Join our team at Briarwood Rehabilitation and Healthcare Center as a Community Marketing Director!
Same Day Pay!
Responsibilities for Community Marketing Director:
- Cultivates relationships with community organization that yield referrals and admissions
- Represents center in community at targeted events
- Facilitates and holds a minimum of two monthly targeted community events
- Analyzes referral and admission trends to determine weekly outreach and monthly sales planning goals
- Leads and coordinates monthly support group that aligns with center specialty focuses
- Drafts and executes a Community monthly business plan
- Identifies and coordinates advertising opportunities for community
- Leads team in identification of opportunities to showcase center services, community engagement, testimonials, and consumer satisfaction on social media channels
- Maintains an active LinkedIn presence in representation of center services, community engagement, etc.
- Meets and exceeds budgeted census expectations from Community Contacts i.e. Assisted Living, Home Care, Geriatric Care Managers, etc.
- Maintain networking base in the community through health fairs, job fairs, trade shows, business organizations and local association meeting as requested
- Work in tandem with Admissions Director in development of community marketing plan
- Be a liaison with Agencies on Aging and Care Managers, i.e. community based Senior assistance programs
- Follow-up and communicate with potential clients/applicants on a regular basis until they have converted
- Participate in evening and weekend events as needed
- Always maintains confidentiality of all applicants/employees/clients/residents
- Responsible for social media updates, pictures, promoting events, and obtaining reviews
- Other duties as assigned.
Qualifications for Community Marketing Director:
- Minimum 2 years in a related Admissions or Business Development position within long-term care or related healthcare setting.
- College Degree preferred
- Sales experience, particularly in health care services, products or pharmaceuticals is desirable
- Familiarity with long-term care and/or health care services useful
- Previous health care community relations experience.
- Must have a strong sense of urgency, self-motivation, and goal orientation.
- Ability to work flexible hours, as admission/marketing responsibilities may dictate.
Benefits for Community Marketing Director:
- Tuition reimbursement
- Employee referral bonus
- Health, vision, and dental benefits
- 401(k) with match
- Employee engagement and culture committee
- Company sponsored life insurance
- Employee assistance program (EAP) resources
Join our team at Briarwood Rehabilitation and Healthcare Center, and come see why we stand out from the rest. Briarwood is a beautiful and updated skilled nursing facility with warm and friendly staff. Join a company that admires, cares, appreciates, and values their employees! Here, you'll be part of a collaborative and dedicated team that prioritizes professional growth, work-life balance, and a culture of appreciation. If you're passionate about providing exceptional care in a warm, inclusive setting, we would love for you to grow your career with us.
Proudly supported by Marquis Health Consulting Services
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