What are the responsibilities and job description for the eCommerce Marketing Manager position at Britannica Home Fashions, Inc.?
Ecommerce Marketing Manager of Britannica Home Fashions is responsible for executing ecommerce full funnel marketing analysis, growth strategy, and executing best practices. Working in conjunction with our teams in both the New York office and overseas (Asia), s/he will manage marketing P&L, capture ecommerce traffic with top line revenue and profit.
Responsibilities:
- Work with strategic global ecommerce retailers to develop ecommerce presence through traffic growth and improved marketing activities.
- Manage ecommerce promotion and manage performance marketing and improving ecommerce traffic/SEO and sales conversion, deliver ecommerce traffic grace # corporate targeted goals.
- Own all the executional aspects of: a) Marketing P&L, b) Profit Calculation, c) Competitive marketing analysis, d) ROMI analysis
- Assist ecommerce product launch strategy, marketing copy that will win ecommerce retail market share.
- Manage full scope of ecommerce marketing project and maintain ecommerce customer portal sites.
Requirements:
- Amazon Vendor Central (Merchandising Marketing & Ads) with at least 3 years’ experience, Walmart Retail Link (Connect ) experience is a plus
- Prior experience in merchandising/product management and marketing experience in Home & Kitchen category, experience in the textile product is a plus
- Advanced computer literacy in Microsoft Excel (PIVOT Tables, lookups, etc.)
- Strong listening and communication skills and proven verbal and written abilities
- Highly collaborative nature, able to work in global matrix organizational structure
- Bachelor’s degree in data analytics, business, or related fields
- Dynamic personality able to work in a fast-paced environment
- Think strategically and innovatively about improving business in a very complex and competitive marketplace
Salary : $75,000 - $95,000