What are the responsibilities and job description for the Director, Field Marketing position at Brookdale Senior Living?
Responsible for field marketing strategic planning, hyperlocal media planning and community level marketing training and education. Supports the Senior Director of marketing in all aspects of field marketing and liaises with marketing colleagues to develop go-to-market plans encompassing all marketing channels and programs, including digital, social media, direct mail, print, email, collateral and more. Oversees local marketing spend to drive revenue via a product line and hyperlocal community focus. Acts as key conduit and divisional contact VPs of Sales, Divisional Directors of Sales and their respective team members.Leads a small field marketing team to develop Field Marketing strategies within a multi-million dollar budget and corresponding marketing programs designed to support communities in the growth of their REVPAR and move-in targets.Delivers a field marketing approach by division, consistent with the prospects and influencers, i.e. understand and adept at buyer personas, specific product line journeys and experience; orchestrating content and engagement along the buyer journey and deploying an integrated marketing approach that includes digital and off-line marketing practices to optimize response levels and measurable pipeline contribution.Responsible for reporting and owning results by division for all field marketing source groups; includes needed optimization against key media channels. Develops local marketing plans and advertising strategies alongside field sales leadership on a quarterly basis; including partnering with internal marketing team and agencies to execute, measure and optimize plans.Acts as key leader for marketing organization for Executive Sales and Operations leaders, by divisions, in their building out marketing plans to drive local move ins.Responsible for planning and developing marketing and media strategies designed to drive leads, visits and move ins with the local source groups.Ensures alignment, integration, and socialization of Marketing and marketing programs across all divisions and lines of business to ensure cohesion of campaigns and messaging, maximizing efficiency and output; acts as centralized point person for education, communication and distribution of plans and assets to the field.Build and execute a company-wide strategic event marketing program to drive and nurture leads as well as enhance customer (resident) experience and reduce churn; responsible for overseeing performance measurement of events and optimizing subsequent events and marketing plans.Supports development with creation of field marketing strategic briefs to be used for local marketing plans such as : Advertising (digital, social media, direct mail, print ad, etc.), collateral. Oversees and maintains touchpoints of messaging from community level positioning and competitive points of difference Brookdale.com to Recruiting teams to custom hyperlocal advertisements.This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his / her supervisor.Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity ~This is an onsite position working out of our Brentwood, TN corporate office~Make Lives Better Including Your Own.If you want to work in an environment where you can become your best possible self, join us! Youll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness.Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.Part and Full Time Benefits EligibilityMedical, Dental, Vision insurance401(k)Associate assistance programEmployee discountsReferral programEarly access to earned wages for hourly associates (outside of CA)Optional voluntary benefits including ID theft protection and pet insuranceFull Time Only Benefits EligibilityPaid Time OffPaid holidaysCompany provided life insuranceAdoption benefitDisability (short and long term)Flexible Spending AccountsHealth Savings AccountOptional life and dependent life insuranceOptional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal planTuition reimbursementBase pay in range will be determined by applicants skills and experience. Full-time associates in role are also eligible for an annual bonus incentive. Temporary associates are not benefits eligible but may participate in the companys 401(k) program.Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.The application window is anticipated to close within 30 days of the date of the posting.
