What are the responsibilities and job description for the Digital Marketing Manager position at Brookridge Retirement Center?
Job Overview
Brookridge Retirement Community
7802 NW Quanah Parker Trailway
Lawton ,Ok 73505
580 536 9700
Work hours: Monday Thru Thursday 9 Am To 4 Pm
We are seeking a creative and results-driven Digital Marketing Manager to lead our digital marketing initiatives. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. You will play a key role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Responsibilities
- Develop and execute comprehensive digital marketing strategies to increase brand visibility and engagement.
- Manage email marketing campaigns, including content creation, design, and performance analysis.
- Create compelling content across various platforms, ensuring consistency in messaging and branding.
- Utilize graphic design skills to produce visually appealing marketing materials for online platforms.
- Optimize conversion rates through effective landing page design and A/B testing strategies.
- Conduct market research to identify trends and insights that inform marketing strategies.
- Oversee social media marketing efforts, including content planning, posting schedules, and audience engagement.
- Manage Google Ads campaigns to maximize ROI through targeted advertising strategies.
- Implement marketing automation tools to streamline processes and enhance customer interactions.
- Maintain and update the company website using WordPress, ensuring content is fresh and relevant.
Requirements
- Proven experience in digital marketing with a strong portfolio showcasing successful campaigns.
- Proficiency in email marketing platforms and best practices for effective communication.
- Strong skills in content creation with the ability to write engaging copy tailored for different audiences.
- Experience in graphic design tools (e.g., Adobe Creative Suite) is preferred but not mandatory.
- Knowledge of conversion optimization techniques and analytics tools to measure campaign effectiveness.
- Familiarity with social media platforms and strategies for audience growth and engagement.
- Experience with Google Ads management, including keyword research and ad performance analysis.
- Basic understanding of CSS to make minor adjustments on web pages is a plus.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication skills, both written and verbal, with a collaborative mindset.
Join our team as a Digital Marketing Manager where your creativity will drive our digital presence forward!
Job Type: Full-time
Pay: $45,391.00 - $60,131.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- No weekends
Work Location: In person
Salary : $45,391 - $60,131