What are the responsibilities and job description for the Digital Manager Global Communications - Jack Daniels position at Brown-Forman?
"This role will help connect one of the most iconic spirits brands in the world to existing, new and future LDA Jack Daniel’s drinkers in a fast-paced and evolving communications landscape. It is a critical and exciting role with the opportunity to be a key driver in building Jack Daniel’s digital consumer experience around the world"- Hiring Manager
Meaningful Work From Day One:
The Digital Manager, Global Communications will drive the digital experience across key brand touchpoints globally, supporting the Global Brand Team in building and enhancing consumer experience. This role will help architect the touchpoint ecosystem connecting experiences and measurement across owned, operated and paid platforms. The Manager will be a catalyst across global and in-market brand teams, focusing on website, social, and CRM strategy.
What You Can Expect:
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer:
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Global Marketing
Function: Marketing
City:
Louisville
State: Kentucky
Country: USA
Req ID: JR-00008537
Meaningful Work From Day One:
The Digital Manager, Global Communications will drive the digital experience across key brand touchpoints globally, supporting the Global Brand Team in building and enhancing consumer experience. This role will help architect the touchpoint ecosystem connecting experiences and measurement across owned, operated and paid platforms. The Manager will be a catalyst across global and in-market brand teams, focusing on website, social, and CRM strategy.
What You Can Expect:
- The key driver in designing the global touchpoint ecosystem to create seamless consumer experience including brand website, CRM, social and SEO.
- Champions the voice and needs of the audience to inform touchpoint experience and content requirements.
- Serves as the global lead for website experience and management, managing the global Leads global email platform, advising markets on activity, brand best practices and measurement.
- Manages the global CRM database ensuring compliance with local data regulations and security and activation across wider communications activity.
- Manages global agency partner to design, develop and manage social strategy.
- Leverage measurement & digital intelligence tools to provide actionable insights that influence future marketing initiatives to drive audience engagement and growth at global and market level.
- Leads the touchpoint content strategy, growing engagement and relevance.
- Collaborates with the wider Global Brand team to share learnings and build an
- Partners with market teams to identify needs, content and delivery; influences adoption and builds global capability.
- Leverages data to build audience understanding, inform evolution and collaborate with wider Global Brand Team on prioritization.
- Ensures communications are responsible and inline with Inclusive & Responsible Marketing policies, and Brown Forman compliance guidelines.
- Strong consumer experience management of multi-market communications activity.
- Hands on experience of website and CRM execution and management.
- Demonstrable strategic and tactical experience across key and emerging touchpoints.
- Strong ability to leverage measurement and data to inform recommendations and performance.
- Proven track record of successfully delivering effective communications in a highly competitive environment.
- Demonstrated ability to build and maintain effective working relationships with agencies, cross-functional teams and multi-market stakeholders.
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer:
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Global Marketing
Function: Marketing
City:
Louisville
State: Kentucky
Country: USA
Req ID: JR-00008537
