What are the responsibilities and job description for the Western Regional Sales Manager position at BSI, LLC?
Western Regional Sales Manager
Do you have a track record of successfully developing and executing multi-brand territory strategies? Are you a creative problem solver who thrives in complex sales channels? Do you have the drive to grow an organization and make a lasting impact? If so, Food Service Holdings (FSH) is looking for a highly motivated Western Regional Sales Manager to join our dynamic and rapidly growing team.
About the Role
As the Western Regional Sales Manager, you will represent all FSH brands within your assigned region, driving sales, increasing close rates, and fostering strong relationships with customers and stakeholders. Working closely with the Chief Commercial Officer and the Executive Team, you will develop and execute a strategic plan to expand market presence, strengthen partnerships, and drive revenue growth.
This role is also responsible for managing sales rep groups across the Western Region, providing guidance on product presentations, customer engagement strategies, and incentive programs. The ideal candidate is a self-starter with a proven ability to generate sales growth and win in both core and emerging market segments.
Key Responsibilities
- Develop and execute a comprehensive territory sales strategy for the Western region.
- Cultivate and maintain relationships with key customers, sales representatives, and industry partners.
- Drive revenue growth by identifying and capitalizing on new business opportunities.
- Lead accountability and engagement efforts with FSH sales rep groups, ensuring they are well-equipped to present and promote our brands effectively.
- Provide training, product education, and market insights to external partners.
- Collaborate with internal teams, including marketing and product development, to align sales efforts with company goals.
- Travel 50-60% of the time to meet with clients, attend trade shows, and support sales initiatives and commercial efforts.
Qualifications & Experience
- 8 years of sales experience, preferably within the food service equipment manufacturing arena.
- Experience managing a regional or multi-state sales territory.
- A proven ability to develop and execute successful sales strategies.
- Strong negotiation, relationship-building, and leadership skills.
- Ability to communicate effectively across various channels and stakeholder groups.
- Bachelor’s degree preferred, or 10 years of equivalent industry experience.
- The ability to travel frequently and work independently, while managing a regional sales team.
- While residency in Denver, CO is strongly preferred, candidate may be based within close proximity to a metropolitan and/or Int’l airport, located in the Western region.
Why Join Food Service Holdings?
At FSH, we are leaders in food service equipment manufacturing, creating innovative solutions through our brands BSI and Colorado Custom Stone. We specialize in custom-fabricated stainless food service equipment, curated counter systems, food shields, and cutting-edge display solutions that set industry standards
What We Offer:
✔ Comprehensive benefits package, including medical, dental, and vision
✔ 401(k) match to help you invest in your future
✔ Generous paid time off and a strong wellness program
✔ A competitive compensation package including base salary commission, commensurate with applicable experience
If you’re ready to take your sales career to the next level and play a pivotal role in the growth of Food Service Holdings, apply today by submitting your resume. Cover letters are encouraged but not required.
FSH, LLC is an Equal Opportunity Employer and welcomes applicants from all backgrounds.
