Content Marketing Manager

We are seeking an experienced Content Marketing Manager to lead the development, execution, and optimization of content across multiple channels. The Content Marketing Manager will oversee the planning, creation, and execution of a company-wide content calendar. This role is pivotal in developing and managing multi-media, multi-channel content that aligns with our brand voice, business goals, and audience engagement strategies. The ideal candidate has a strong background in content strategy, digital marketing, and editorial oversight to deliver high-quality content across web, social media, email, paid ads, and partner channels.

Key Responsibilities

Content Strategy & Messaging

• Develop and oversee a multi-channel content strategy aligned with business goals, lead generation, and audience engagement.
• Define and maintain consistent brand messaging, voice, and positioning across all content.
• Work with copywriters and designers to craft compelling headlines, messaging frameworks, and high-converting visuals that resonate with real estate investors, business owners, and entrepreneurs.

Multi-Channel Content Development

• Plan and execute content for email, social media, paid ads, landing pages, and website marketing to nurture leads and drive conversions.
• Optimize copy, visuals, and calls-to-action (CTAs) for maximum impact across platforms.
• Implement A/B testing and data-driven improvements to refine content performance.
• Leverage AI-powered tools (such as ChatGPT, Jasper, or Copy.ai) to assist in content creation, idea generation, and optimization while ensuring originality, clarity, and brand consistency.

Webinar, Event & Educational Content

• Manage promotional content for live and on-demand webinars, in-person workshops, and virtual events across multiple channels.
• Assist with developing and promoting lead magnets such as ebooks to support content-driven lead generation.

Paid Advertising & Landing Page Optimization

• Collaborate with the paid advertising team to develop high-converting ad copy, headlines, and visuals for Meta, Google, YouTube, and LinkedIn.
• Optimize landing page messaging and content funnels to increase conversions from paid campaigns.
• Continuously test ad creative, copy, and audience targeting to improve performance and ROI.

Website & SEO Content

• Develop and refine website content to enhance user experience, increase engagement, and improve organic traffic.
• Optimize landing pages, blog posts, and educational resources for search visibility and conversion.
• Leverage analytics and A/B testing to make data-driven improvements to website content.
• Develop and optimize SEO-driven content, including blog articles, landing pages, and educational resources, to improve organic search rankings and drive website traffic.
• Conduct keyword research and implement SEO best practices to create high-quality, informative blog articles that position Anderson Business Advisors as a thought leader in tax, asset protection, and estate planning for real estate investors and business owners.

Competencies

Strategic Thinking & Expertise

• Deep understanding of content marketing principles, including messaging, storytelling, and audience psychology.
• Strong ability to craft compelling, high-impact content that educates, engages, and converts.

Creative & Detail-Oriented

• Ability to develop content from ideation to execution, ensuring high quality and consistency.
• Works collaboratively with designers, videographers, and digital marketers to create visually compelling content.

Results-Driven & Data-Informed

• Uses analytics tools to track content effectiveness and make continuous improvements.
• Understands how to structure content to drive lead generation, engagement, and brand authority.

Collaboration & Communication

• Works closely with cross-functional teams to ensure cohesive messaging and campaign alignment.
• Strong written and verbal communication skills, with the ability to simplify complex concepts into engaging content.

Management & Execution

• Manages multiple content initiatives simultaneously, meeting deadlines and business objectives.
• Proactive in identifying content gaps and opportunities to enhance marketing efforts.

Required Qualifications

• Bachelors degree in Marketing, Communications, Journalism, or a related field.
• 5 years of experience in content marketing, messaging, and content strategy.
• Proven experience creating high-performing content for email, social media, paid ads, and website marketing.
• Strong expertise in copywriting, messaging, and storytelling.
• Hands-on experience with SEO principles, email marketing, and marketing automation platforms.
• Experience working with content management systems (CMS), Google Analytics, and CRM platforms (Salesforce, HubSpot, etc.).
• Excellent organizational, communication, and time-management skills.
• Ability to work independently and in a fast-paced environment.

Anderson Business Advisors has been awarded the Top Places to Work honor by the Las Vegas Business Review Journal 5 years in a row!

Anderson Business Advisors is an award-winning workplace - voted Top Places to Work in 2020, 2021, 2022, 2023, and 2024 by the Las Vegas Business Review Journal, as well as Intuit's Firm of the Future award in 2020. Anderson Business Advisors is growing at a phenomenal rate, and we owe this success to our dynamic team, our commitment to excellent service, and our valued clients.

Serving investors and small business owners nationally since 1999, Anderson Business Advisors is the nation's premier asset protection and tax planning firm. With a focus on providing excellent service, Anderson Business Advisors brings attorneys, CPAs, and other professionals under one roof to empower our clients to protect themselves and their investments from the growing legal and tax threats of an increasingly complex world.

At Anderson Business Advisors, we're looking for friendly, driven, and passionate individuals to help us continue our mission as we empower investors and business owners to preserve and protect their wealth, find financial freedom, and create a legacy for their loved ones and communities.

We support our team with ongoing training and professional development while providing internal advancement opportunities for driven team members who want to grow within Anderson as they succeed professionally and personally.

Anderson Advisors offers robust benefits including:

• Embrace flexibility with a hybrid work schedule, balancing remote and in-office work seamlessly.
• Kickstart your journey with a robust onboarding program that equips you with in-depth knowledge about our organization, services, and products.
• Prioritize your health with comprehensive medical, dental, vision, and short-term disability coverageall provided at no cost to you.
• Plan for the future with a 401(k) matching program, starting at 4% after just 3 months of employment.
• Recharge and rejuvenate with generous paid time off, including 16 days in the first year and 21 days after one year of employment, in addition to 8 paid company holidays.
• Stay active with a $35 monthly gym membership subsidy.

Please note that a full background check, drug screen, internet, and social media search are required for employment. Anderson is an equal opportunity employer, committed to diversity and inclusion as defined by the EEOC.