Digital Marketing Specialist

We are seeking a highly motivated and skilled Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for all things digital and possess the expertise to drive successful marketing campaigns that enhance brand awareness, engage target audiences, and generate leads.

Key Responsibilities:

• Develop, implement, and optimise digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Analyse and report on campaign performance, utilising tools such as Google Analytics, SEMrush, or similar, to measure effectiveness and make data-driven decisions.
• Collaborate with cross-functional teams to create engaging and relevant content that aligns with marketing strategies and brand guidelines.
• Manage the company’s social media presence, including creating and scheduling posts, engaging with followers, and analysing performance metrics.
• Conduct market research and identify trends, insights, and opportunities to enhance digital marketing efforts.
• Assist in the development of marketing materials and promotional content, including newsletters, brochures, and presentations.
• Stay up-to-date with industry trends and emerging technologies to continuously improve marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2 years of experience in digital marketing or a related field.
• Strong understanding of various digital marketing channels, including SEO, PPC, social media, and email marketing.
• Proficiency with digital marketing tools and analytics platforms.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.