What are the responsibilities and job description for the Marketing Analyst position at Busy Angel Advisory Limited?

We are seeking a detail-oriented and analytical Marketing Analyst to join our team. In this role, you will be responsible for collecting, analysing, and interpreting data to drive our marketing strategies and improve overall campaign performance. Your insights will play a crucial role in decision-making and shaping our approach to market trends, customer behaviour, and competitive analysis.

Key Responsibilities:

Analyse marketing data (campaign results, conversion rates, traffic, etc.) to identify trends and insights that inform business decisions.
Develop comprehensive reports and dashboards to communicate findings to stakeholders and support marketing strategies.
Conduct market research to evaluate competitive positioning and market opportunities.
Collaborate with the marketing team to design and implement tests for optimisation (A/B testing, multivariate testing).
Monitor and evaluate digital marketing performance, utilising tools like Google Analytics, SEMrush, and social media analytics platforms.
Track key performance indicators (KPIs) and provide actionable recommendations for campaign improvement.
Assist in the development of business cases for new initiatives and promotional strategies.
Maintain an up-to-date understanding of industry trends and best practices in marketing analytics.

Qualifications:

Bachelor’s degree in Marketing, Data Analytics, Business, or a related field; master’s degree is a plus.
Proven experience as a Marketing Analyst or similar role in a digital marketing environment.
Proficiency in data analysis tools (e.g., Excel, Tableau, Google Analytics) and CRM software.
Strong understanding of marketing concepts and practices, particularly in digital channels (SEO, PPC, social media).
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Strong written and verbal communication skills to present findings effectively.
Detail-oriented, organised, and able to manage multiple projects simultaneously.