Director, Integrated Planning

Description

This position is considered hybrid for candidates living in the Rochester, NY area. 

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY   

As a Director, Integrated Planning, you have the ultimate responsibility for the quality of your team’s Planning output, provide direction and oversight to your downstream team of Associate Director(s), Manager(s) and Planner(s), to ensure clear strategic voice and industry-leading plans across your client portfolio. You will act in a leadership capacity cross-functionally to pursue innovative solutions that help achieve better business outcomes and remove barriers to consistent, high-quality deliverables. You will be autonomous in serving as a trusted marketing strategist to clients, and accountable for partnering with the Account Director in pursuit of continued business growth and impact. You will also be responsible for continuing to elevate the Integrated Planning discipline through participation in department-wide improvement initiatives and training opportunities (alongside the Group Director). 

KEY OUTCOMES & RESPONSIBILITIES  

Key Outcome: Articulation of strategic, insightful communications approach and media strategy to deliver on client goals 

Key Responsibilities:  

• Coach direct reports towards development of a connective communication plan strategy based on the needs of the clients’ business, fostering an innovative planning mindset, and advancing the media expertise of your team. 
• Teach the importance of natural curiosity to your team, leveraging your “outside perspective” to elevate strategic planning deliverables. 
• Present Butler/Till solutions through a compelling, storytelling lens to stakeholders (internally and externally). 
• Actively lead strategic planning activities and brainstorming sessions alongside Client Lead(s) and Client team(s). 
• Identify and lead the development of Department-wide training initiatives, as deemed appropriate by Department Head. 

Key Outcome: Continued elevation of campaign performance insights and optimizations tied to business outcomes 

Key Responsibilities:   

• Participate in cross-functional team brainstorming and innovative problem solving to improve campaign performance and/or capitalize on marketplace opportunities. 
• Consistently seek feedback across functions to measure and improve team’s performance against broader client vision and Butler/Till initiatives. 

Key Outcome: Cross-functional collaboration and strategic alignment  

Key Responsibilities: 

• Forge partnerships with Directors from Channel, Analytics, Account Management, and Operations, partnering with them to regularly assess and provide recommendations to functional processes, optimizing towards effectiveness and removing barriers that negatively impact quality and results 
• Support development of relevant client and external agency relationships, as outlined by Account Director(s) 
• Serve as an escalation point for client(s) and Account Director(s) when addressing client feedback and/or team challenges, in partnership with the Associate Director 

Key Outcome: Transformational client business impact  

Key Responsibilities: 

• Be a trusted marketing consultant for Clients and Account Director(s) through a showcased understanding of the Clients’ category, competition, and audience.  
• Support Account Director(s) with pursuit of expanded scope offerings, through the lens of the overarching campaign strategy and understanding of the Accounts’ macro vision. 
• Engage cross-functional team in forward-looking planning, recommending innovative opportunities for your portfolio 
• Share learnings and quality work deliverables across your portfolio within department meetings, encouraging reapplication across Planning team members facing similar challenges 
• Support team in providing consistent, confident strategy point of view and leadership across larger Planning initiatives (e.g., annual planning, strategic set-up of reoccurring deliverables, complex reporting instances, etc.) 
• Represent portfolio work in case studies and industry award submissions, leveraging team resource(s) as necessary to pull-through submission needs 
• Accountable to ensuring a consistent knowledge across the team of landscape evolution, identifying gaps in key trend/industry perspectives to escalate as department-wide training opportunities 

Key Outcome: Engage, retain and enable performance of talent 

Key Responsibilities: 

• Proactively manage talent plans within your client portfolio. Assess, hire, on-board, and grow role-appropriate talent  
• Manage a team of Associate Director(s), Manager(s), and Planner(s) as dictated by the scope of your portfolio; setting 

clear, outcome-based performance goals by title and development plans for direct reports 

• Support in executing the action plan that helps contribute to department-wide engagement goals 
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement. 
• Provide opportunities for growth and development, strategically planning and actively seeking opportunities to acknowledge, promote, and appreciate the team, individual contributions, and cross-functional partners 
• Remove barriers to enable team outcomes. 
• Ability to tailor 1:1 coaching with a specific business outcome in mind. 

Other Responsibilities:  

• Lead onboarding of new clients within client portfolio 
• Contribute to net new business opportunities for the Agency through participation in defining of strategy for new business pitches, external presentation to prospective clients, creating connections at industry events (where relevant), and other support at the discretion of new business lead 
• Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients. 

Requirements

REQUIRED QUALIFICATIONS  

• Degree in Communication, Media, Marketing, Public Relations, or a related field 
• 10 years’ experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications 
• 5 years’ of direct managerial experience 
• Demonstrated leadership in mentoring and training larger-scale teams on key Planning concepts (e.g., building actionable insights from research, how to write strategic communications plans, storytelling, etc.)  
• Compelling and persuasive storyteller, both in written and verbal presentations/deliverables 
• Expertise in analyzing campaign data, performance analytics, and delivering insights – inclusive of third-party measurement solutions (e.g., brand lift studies, test/control reporting, etc.) 
• Experience working in an agency setting and cross-functional working-knowledge base, across media, creative, analytics, account, and client teams 
• Experience with fostering organic growth and successfully partnering with account service teams to introduce new services to client organizations. 
• Mastered use of Microsoft Office products, including Word, Excel, and PowerPoint 

PREFERRED QUALIFICATIONS  

• Experience with industry-specific third-party measurement partners, as relevant for the portfolio (e.g., IQVIA, Crossix for Healthcare portfolio)  
• Experience with Microsoft PowerBI, project management tools, and media planning programs 
• Intermediate knowledge and experience in media buying platforms and concepts, in support of cross-functional collaboration and barrier removal 

CORE COMPETENCIES  

• CUSTOMER FOCUS: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $81,000 - $114,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Salary : $81,000 - $114,000