Integrated Planning Supervisor

SUMMARY

As an Integrated Planning Supervisor, you will be responsible for defining and enabling the strategic, cross-channel communications/media plan for your client(s). You will work closely with the Channel Activation teams and Account teams to plan for solutions that achieve client’s business goals and objectives, supporting recommendations with research across the media/communications industry, your client’s category/competition, and key target audiences. Once approved, you will steward the planning initiative(s) from conception through elevation, mentoring Integrated Planner(s) that support the business.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Articulation of strategic, insightful communications approach and media strategy to deliver on client goals

Key Responsibilities:

• Understand and build actionable insights based on the understanding of audiences’ journey, attitudes, past campaign efforts, and deep media industry knowledge

• Build and articulate a connective communication plan strategy based on the needs of the clients’ business, partnering with the Manager and/or Director, as needed

• Effectively evaluate and deliver cross-channel plan recommendations based on strategic objectives and plan strategies

• Present Butler/Till solutions through a compelling, storytelling lens to stakeholders (internally and externally)

• Actively participate in brainstorming and lead conversations that steward campaign execution or pull-through with clients and external agencies

Key Outcome: Continued elevation of campaign performance insights and optimizations tied to business outcomes

Key Responsibilities:

• Support Senior/Planner(s) in their ability to build actionable insights and rationale for plan recommendations, clearly articulate the strategic objectives to Channel Activation team(s), and lead ongoing campaign management tasks

• Lead campaign performance discussions with Account, Client, and Partner Agency team(s)

• Consistently seek feedback across cross-functional team to measure and improve performance against client metrics and KPIs

Key Outcome: Cross-functional collaboration and strategic alignment

Key Responsibilities:

• Represent the voice of the strategy internally, guiding cross-channel recommendations to achieve plan objectives

• Autonomously make decisions to progress projects forward in a manner that delivers on the strategic need, meets/exceeds client expectations, and delivers on Agency quality standards

• Collaborate with cross-functional team leads to remove barriers to developing strategic work that meets clients’ objectives and expectations

• Regularly assess and reflect on client-specific processes, providing recommendations to Manager and/or Director to continue to optimize towards effectiveness, supporting implementation of the solution as identified

Key Outcome: Transformational client business impact

Key Responsibilities:

• Provide consistent, confident strategic point of view and leadership across day-to-day Planning deliverables

• Develop strategic, outcome-based insights, through a mastery of research toolkit, that lead to impactful plan optimization and innovation

• Proactively recommend innovative ideas for the campaigns managed, supporting the Integrated Planning Director and account teams with articulation of new recommendations and plan opportunities to client

• Accountable to maintaining consistent knowledge of landscape evolution, translating “where the communications/media industry is going” to how that impacts client strategy and tactical pull-through

Other Responsibilities:

• Delegation of tasks and activities to the appropriate team member(s) – within Integrated Planning and cross-functionally

• Mentor and support development of Senior/Integrated Planner(s) within the context of clients’ work

• Support onboarding of new clients and/or new campaigns within client portfolio

• Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

• Degree in Communication, Media, Marketing, Public Relations, or a related field

• 6 years’ experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications

• Demonstrated ability to understand and build actionable insights from first-party and syndicated research tools, leveraging them as key rationale for strategic communications plan recommendations

• Excellent presentation skills – verbally and written – for clients or relevant external audience

• Strong comfort level with data, analytics, and measurement solutions and recommendations

• Intermediate use of Microsoft Office products, including Word, Excel, and PowerPoint

PREFERRED QUALIFICATIONS

• Experience working in an agency setting and cross-functional working-knowledge base, across media, creative, analytics, account, and client teams

• Experience with third-party measurement partners (such as brand lift studies, Kantar or Nielsen attitudinal studies, and industry specific partnerships, e.g., IQVIA, Crossix)

CORE COMPETENCIES

• CUSTOMER FOCUS: seeking to understand client business challenges/needs and delivering continuous value to our clients

• COLLABORATIVE: working with teams and across the organization with ease

• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting