Brand Manager, Grand Marnier

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The expected base salary for this position ranges from $129,120 - $161,400. Salary offers are based on a wide range of factors and considerations. In addition to base salary and a generous employee benefits package, employees are eligible to receive a discretionary bonus.

Campari Group is a leading global player in the spirits industry with a portfolio of over 50 premium and super premium brands including such iconic brands as Grand Marnier, Espolòn Tequila, SKYY, Aperol, Appleton Estate, Wild Turkey, Russell’s Reserve and Campari, a key ingredient in one of the most famous Italian cocktails in the world, the Negroni. Through innovation, development and acquisitions, Campari Group continues to create a story with consumers by capturing the spirit of "toasting life together."

At the Campari Group it starts by setting the bar high and developing brands though the inspiration and creativity of our people. Not only do our brands create a captivating, unique experience but so do the people behind the brands. This is a company where leaders are created, and our people and brands are our passion.

General Description of the Role

In the role of Brand Manager, you will be the driving force behind the growth plans for French Icon and Legacy Brand: Grand Marnier, including its portfolio of marques. With an emphasis on Cordon Rouge and Louis Alexandre, we are looking for a candidate that can take this brand, with a rich history and French legacy, and make it synonymous with culture in the US.

Since its creation in 1880, Grand Marnier liqueur has been the iconic spirit of vibrant French lifestyle around the world. It’s made from the unique combination of the finest French cognacs and essence of exotic oranges. Our team is looking to take that iconic status to vibrant pockets of the US: Harlem, Houston, Atlanta, New Orleans, Chicago, Oakland & more!

In collaboration with the Category Director of French Icons you will build a fresh strategy for Grand Marnier that will capitalize on the brand’s high awareness metrics and strive to grow consideration and trial. You will have the opportunity to lead brand initiatives, talent partnerships, and creative platform development – all informed by consumer insights and P&L targets.

Experience marketing to a Black American consumer and building brands in culture is a must. You will be asked to identify opportunities to maintain and recruit multicultural consumers from competitive categories such as Liqueurs and Cognac, utilizing a strong cultural and lifestyle mindset.

Additionally, the ability to work collaboratively with cross functional local teams, global teams and lead multiple agencies to align stakeholders is a must. The ideal candidate will charismatically sell internal and external cohorts on our vision and execution plans for Grand Marnier.

The ideal candidate will understand business and brand building in competitive categories, if not spirits explicitly, lifestyle brands with a comparable consumer. Additionally, a love of music, fashion, and travel is a plus! A candidate that can shape local consumer communications while connecting plans across different marketing touchpoints will excel at this role.

This is a highly visible role on one of the global priority brands in its number one market in the world, where Grand Marnier represents a leading pillar for the company.

This Brand Manager role will be based in New York City. To learn more about Campari visit us at www.campari.com

RESPONSIBILITIES

Marketing Strategy & Execution

• Leads the development of Brand Planning and Strategy across all areas of Brand Management to deliver value, volume and market share growth goals while building short and long term brand image and equity.
• Diagnoses key issues and opportunities facing the portfolio and develops multi-year strategies to address these for the portfolio of brands.
• Leads annual integrated marketing and communication planning, and serves as brand(s) owner to ensure consistent brand strategy across all marketing touchpoints
• Has a deep understanding of the current and potential multicultural consumer, with an emphasis on Black American cognac drinkers, and translates the intel into a brand strategy and execution plans.
• Partners with Internal Media team to develop strategy recommendations while optimizing ROI.

Product/Program Development and Execution

• Leads consumer activation plans across advertising, digital and social media, public relations, special events and sponsorships
• Works with external agencies, internal support functions, Global and creative partners to develop advertising and creative content plans.
• Works with our partners in Global Strategic Marketing, Commercial & Customer Marketing, and Sales to ensure that brand building activities brought to life remain on strategy.

Cross-Functional Execution

• Proactively manages and analyzes the brand’s P&L including pricing analysis, promotional strategy, SKU management, and manages A&P budgets to ensure efficiencies in the annual plan.
• Identifies opportunities for portfolio or geographic expansion in partnership with our local Commercial teams and identifies a growth model to achieve goals.
• Works with our Commercial teams to ensure that BTL efforts are focused on the appropriate areas to grow the brand across TTL touchpoints.

Requirements

• BA/BS required; MBA preferred
• 5 years in brand management with CPG experience.
• Experience building brands with multicultural, Black American, and Hispanic consumer groups.
• Previous experience with talent, celebrity, or large-brand partnerships is a plus.
• Passion for hospitality, entertainment, and influencing culture.
• Strong understanding of marketing strategy and ability to develop marketing tactics that deliver on brand objectives.
• Creative and enthusiastic thinker who can champion the brand and bring it to life.
• Strong analytical skills, problem solving and financial/business understanding.
• Strong ability to effectively present and communicate to leadership and cross functional teams.
• Ability to build collaborative relationships, influence and work cross functionally.
• Can distill consumer insights, competitive and category trends into areas opportunity leveraging strong judgement.
• Thrives in an environment that is demanding and fast-paced, and able to adapt to changing situations.
• Highly proficient in PowerPoint, Word, Excel, Data Analysis, Syndicated Research (i.e. Nielsen).
• Ability to travel.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.