Marketing Analytics Manager

Cetera Financial Group (CFG) is seeking a Marketing Analytics Manager to help build our marketing analytics capabilities and uncover new insights to better understand our customers. You will take responsibility for building a measurement and reporting ecosystem that ensures our marketing strategies are optimized with data. You balance analytical rigor with commercial pragmatism and will relentlessly bring insights to optimize our business today and plan strategically for the future.

What you will do:

• Manage relationships with an offshore agency of analysts responsible for marketing analytics, performance measurement, digital analytics, data visualization, and customer segmentation.
• Take ownership over all stages of data analysis: testing plan, data collection and shaping, model specification, visualization, and communicating findings to colleagues.
• Derive actionable insights and identify opportunities for improving acquisition, retention, LTV/CAC, channel mix, marketing ROI, NPS, etc.
• Develop standardized reports and dashboards related to marketing performance including lead generation, digital engagement, paid/organic channels, earned impressions, etc.
• Develop and implement forecasting models and predictive analytics to support marketing and sales planning and strategy. 
• Ensure the accuracy and consistency of marketing and sales data by establishing data governance policies and procedures.
• Partner with marketing, sales, and other cross-functional teams to understand business requirements and deliver analytics solutions that meet their needs.
• Manage and optimize the use of analytics tools, ensuring the team has access to the necessary resources for effective analysis.
• Identify opportunities for process improvement, automation, and new technologies by staying current with industry best practices.
• Have a holistic view of the company’s performance and prepare deep dive analyses as needed.

What you need to have:

• 7 years of experience with advanced analytics/data science.
• Bachelor’s degree from a four-year college or university (preferably in a quantitative field).
• Mastery of MS Office tools, especially Excel and PowerPoint.
• Expertise with at least two of the standard analysis tools: Excel, SQL, R, Python, Power BI, Tableau, etc.
• Familiarity with CRM systems like Salesforce and other relevant technologies.
• Ability to summarize complex findings clearly and concisely to audiences of varying technical ability.
• Strong working knowledge of statistics and experimental design, including A/B testing, regression analysis, and univariate and multivariate analysis.
• Ability to coordinate cross-functional teams and drive towards decisions despite many stakeholders.
• Self-starter attitude with sharp business judgment.
• High attention to detail.

What is nice to have:

• Master's degree in quantitative preferred.
• Working knowledge of data cloud solutions such as Snowflake.
• Familiarity with MarTech tools such as Google Analytics, Marketo, Hootsuite, Adroll, etc. 

Travel Requirements: Up to (10%). 

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