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eCommerce Marketing Intern

Cantaloupe Inc
Malvern, PA Intern
POSTED ON 3/13/2025 CLOSED ON 3/17/2025

What are the responsibilities and job description for the eCommerce Marketing Intern position at Cantaloupe Inc?

Help the world buy it and go

Cantaloupe, Inc. is a global technology leader powering self-service commerce. Cantaloupe offers a comprehensive suite of solutions including micro-payment processing, self-checkout kiosks, mobile ordering, connected point of sale systems, and enterprise cloud software. Handling more than a billion transactions annually, Cantaloupe's solutions enhance operational efficiency and consumer engagement across sectors like food & beverage markets, automated retail, hospitality, entertainment venues and more.

Role Overview

Join our dynamic team as an E-Commerce Marketing Intern and dive into exciting projects that drive marketing and sales initiatives for Cantaloupe's innovative suite of solutions. As a key member of our team, you'll play a hands-on role in shaping Cantaloupe's digital commerce strategy.

Understanding the Customer Journey & U.S. Buying Behavior

  • Analyze customer purchasing behavior in the U.S. online store, identifying key drop-off points, abandoned cart trends, and opportunities to improve the shopping experience.
  • Conduct research on eCommerce best practices, conversion rate optimization, and frictionless checkout experiences.
  • Develop insights to guide marketing campaign strategies focused on moving customers from interest to purchase.

Campaign Development & Driving U.S. Online Sales

  • Work with the Growth Marketing team to create targeted campaigns aimed at reducing cart abandonment and driving impulse purchases.
  • Assist in developing messaging and campaign assets for email marketing, retargeting ads, and conversational marketing tools to engage and convert online customers.
  • Collaborate with cross-functional teams (product, sales, and marketing) to align promotional efforts with business goals.

International Expansion - UK Online Store Strategy

  • Conduct market research on UK/EMEA eCommerce trends and customer buying behaviors.
  • Validate customer demand to finalize which products to feature on the UK online store for launch.
  • Assist in developing the UK store launch plan, including messaging, promotions, and customer education on the new purchasing channel.

Performance Analysis & Optimization

  • Track the success of U.S. campaigns, analyze conversion data, and assist in A/B testing to refine future strategies.
  • Establish key performance metrics for the UK store launch, helping to define success in the first 90 days post-launch.
  • Present insights and recommendations to the marketing team based on campaign performance and customer engagement data.

Ideal Candidate Profile

  • Pursuing a degree in Marketing, Business, Communications, or a related field.
  • Interest in e-commerce and digital marketing, developing go-to-market campaigns and customer acquisition strategies.
  • Strong analytical skills with an ability to interpret data and generate insights.
  • Team player with excellent communication skills and a desire to learn.
  • Strong ability to coordinate and prioritize multiple responsibilities in a fast-paced environment.
  • Self-motivated, poised, resourceful, enthusiastic.

Compensation

This is a paid internship position. $21.00/hour

Program Details

  • Dates: May 27th - August 7th
  • Fridays off!
  • Opportunity to participate with other interns across multiple departments.
  • Mentorship & Coaching Opportunities.

As part of our commitment to maintaining the highest standards of financial integrity, this position may also involve responsibilities related to SOX compliance.

Salary : $21

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