Social and Digital Media Content Specialist - Cape Cod Community College

GENERAL STATEMENT OF RESPONSIBILITIES:

The Social and Digital Marketing Content Specialist serves as a key contributor in developing and executing messaging strategies in the College's digital spaces, including social media, the public website, and associated information portals for students, faculty, and staff. Leveraging modern storytelling approaches in social and digital media and a strong understanding of engagement tactics, this position will play a key role in shaping the public message of 4Cs showcasing authentic student and campus experiences. Along with those skills, this position demands strong writing skills, understanding of mobile video and photo storytelling, and brand positioning. It also requires strong interpersonal skills, understanding of relevant social media technologies, and the ability to manage time and multiple projects under tight deadlines.

EXAMPLES OF DUTIES:

• Create engaging content aimed at telling the story of the 4Cs experience to prospective students and strengthening student engagement on campus.
• Work with the rest of the Strategic Communications and Marketing team to manage content for social media platforms such as Instagram, Facebook, TikTok, and LinkedIn.
• Capture riveting, modern, and effective photos and video content for social media, the College's web platforms, and other digital channels to enhance brand reputation.
• Creatively and proactively cover College events and spotlight the students, faculty, and staff of the College.
• Assist in developing and implementing digital and social media campaigns to support enrollment and brand awareness initiatives.
• Stay up to date with social media trends, emerging platforms, and best practices in higher education digital marketing.
• Work collaboratively with the Strategic Marketing and Communications team to develop content calendars and strategies for event coverage and story opportunities.
• Communicates with faculty and staff to determine social media and digital communications needs.
• Works actively with other areas of the College to ensure a spirit of college wide collaboration, collegiality, civility, and teamwork.
• Provides flexible, responsive and high-quality service to all, including students, community, and staff, and continuously assesses processes and procedures and revising accordingly.
• Performs other duties as directed.

MINIMUM QUALIFICATIONS:

• Bachelor's degree in closely related field.
• Proficiency in managing and creating content for Facebook, Instagram, LinkedIn, and other social networking sites.
• Strong understanding of modern content creation strategies and channels within social media and digital marketing.
• Strong portfolio of social media, videography, and/or photography work for marketing and storytelling.
• Commitment to the community college mission and vision.

ADDITIONAL PREFERRED QUALIFICATIONS:

Prior social and digital media content creation experience.

Equivalency Statement

Applicants who do not meet the qualifications as noted above are encouraged to put in writing precisely how their background and experience has prepared them with the equivalent combination of education, training, and experience required for the responsibilities of this position.

COMPENSATION: Annual Salary Range of $55,000-$60,000 (dependent upon qualifications). Full-time, Non-Unit Professional Position. Includes participation in a comprehensive employee benefits program including option for membership in the Massachusetts State Employees' Retirement System.

APPLICATION DEADLINE: May 14, 2025

Please visit our website at www.capecod.edu for information on Cape Cod Community College.

This appointment is subject to the FY2025/2026 budget appropriations.

Appointment subject to SORI (Sex Offender Registry Information), publicly accessible Massachusetts CORI (Criminal Offender Record Information) and national background checks.

The College cannot consider applicants who do not have the ability to work in the United States without assistance from the employer.

Cape Cod Community College is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, disability, religion, age, veteran status, genetic information, gender identity or sexual orientation in its programs and activities as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statues and College policies. The College prohibits sexual harassment, including sexual violence. Inquiries or complaints concerning discrimination, harassment, retaliation or sexual violence shall be referred to the College's Affirmative Action/Title IX Coordinator, the Massachusetts Commission Against Discrimination, the Equal Employment Opportunities Commission or the United States Department of Education's Office for Civil Rights.